Simon Properties:
Transforming a Shopping Center into an Unrivaled Mixed-Use Development
Opportunity
Real estate giant Simon Properties transformed Atlanta’s Phipps Plaza into an unrivaled mixed-use center and hired Cookerly to boost visibility during its construction, opening and ongoing marketing efforts. Our programs target shoppers and tenants and integrate robust security measures.
Strategy | Execution
- Conducted continuous and massive proactive media relations and social blitz.
- Designed and executed two national and local media familiarization tours to highlight Phipps Plaza’s transformed mixed-use development, new NOBU Hotel & Restaurant, Life Time athletic club, Citizens Market Food Hall, One Phipps office tower, green space, restaurants and luxury retail stores.
- Launched robust influencer program of brand ambassadors for the crown-jewel properties.
- Helped properties develop and publicize partnerships with civic and arts groups: Atlanta Ballet, Savannah College of Art & Design, YMCA, neighborhood associations and Atlanta mayor.
- Highlighted themed campaigns: Construction and opening milestones, fashion trends, Earth Day, holiday seasonal and community events.
- Conducted tours and interviews for TV crews/outlets to tell their unmatched “safety story.”
Results | Impact
Increased visibility, credibility and supported traffic increase for a new day at Simon centers
0
Media placements in two-year span
0
B
Audience reach in two-year span
Notable coverage:
Forbes, MSN, Yahoo! Life, Country Living, Ebony, Travel Noire, HGTV, Explore.com, Women’s Wear Daily, all Atlanta TV affiliates, Atlanta Journal-Constitution, Eater Atlanta, Northside Neighbor, Atlanta Magazine, Modern Luxury, Axios Atlanta, Urbanize and Georgia Trend
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
With more than two decades of experience in public relations and journalism, Mike is a strategic communications leader who focuses on media relations and reputation management.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
