Opportunity
As Georgia became the “Hollywood of the South,” Cookerly was tapped to promote multiple elements of Trilith, a unique 235-acre master-planned community designed for the film and creative industries, 20 miles from Atlanta. The unprecedented mixed-used development features Trilith Studios, the second largest film studio in NA, plus new homes, shopping and dining, trails and parks.
Strategy | Execution
- Positioned Trilith – home of The Avengers, Spider-Man films and more – as the live-work-film neighborhood in Atlanta that creates a better way to live and provides community, the missing element in LA
- Launched an aggressive earned media campaign featuring stories to help sell unique home designs; profile restaurants, e.g. Nourish & Bloom, an all-automated grocery store; attract businesses; and promote film opportunities and personalities
- Ignited social media to drive engagement via Facebook and Instagram posts
- Incorporated direct mail to qualified buyers; incorporated video stories
Results | Impact
- Secured 688 news and feature media placements over the last five years
- Sample coverage: NOW Tonight with Joshua Johnson, ABC News, Builder and Developer, Chain Store Age, TechCrunch, NBC Nightly News, Commercial Observer, The American Dream TV, FOX 5 Atlanta, The New York Times, Hollywood Insider, Fast Company, Daily Mail
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.