Trilith:
Highlighting the “Hollywood of the South”
Opportunity
As Georgia became the “Hollywood of the South,” Cookerly was cast to promote multiple elements of Trilith, a unique 235-acre master-planned community designed for the film and creative industries. The unprecedented mixed-used development 20 miles from Atlanta features Trilith Studios, the second-largest film studio in North America, plus new homes, shopping, dining, trails and parks.
Strategy | Execution
- Positioned Trilith – home of “The Avengers,” “Spider-Man” films and more – as Atlanta’s live-work-film neighborhood that creates a better way to live and provides community, the missing element in Los Angeles
- Launched aggressive earned media campaign featuring stories to help sell unique home designs; profile restaurants and all-automated grocery store Nourish & Bloom; attract businesses; and promote film opportunities and personalities
- Ignited social media to drive engagement via Facebook and Instagram posts
- Incorporated direct mail to qualified buyers; published video stories
Results | Impact
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News and feature media placements secured over the last five years
Notable coverage:
NOW Tonight with Joshua Johnson, ABC News, Builder and Developer, Chain Store Age, TechCrunch, NBC Nightly News, Commercial Observer, The American Dream TV, FOX 5 Atlanta, The New York Times, Hollywood Insider, Fast Company, Daily Mail
With more than two decades of experience in public relations and journalism, Mike is a strategic communications leader who focuses on media relations and reputation management.