Opportunity
Hooters enlisted Cookerly PR to generate buzz about the world-famous brand, its mouth-watering wings and iconic Hooters Girls. Our efforts attracted new guests, including younger generations and women, while engaging the restaurant’s loyal base.
Strategy | Execution
- Targeted top media for high impact campaigns: Attracted attention for Chase Elliott’s Chicken Tenders, a Hooters virtual restaurant created with the popular NASCAR driver
- Helped launch an award-winning Hooters NIL program with college football offensive linemen, attracting interest from Hooters’ customer base, football fans and media
- Orchestrated a viral media moment by pitching Hooters’ influencer deals with golf’s popular father-son duo, John Daly and John Daly II
Results | Impact
- Efforts scored high visibility: Generated over 417 placements and 2+ billion media impressions
- Notable coverage: AP, Restaurant Business, CBS Sports, Golf Digest, Sports Business Journal, Forbes, FSR Magazine, ESPN, ABC News, Sports Illustrated, USA Today, Miami Herald, Fort Worth Star-Telegram
- Effectively promoted the iconic Hooters Girls, securing national and local stories that highlighted Hooters Girl of the Year, Miss Hooters
- International, calendar girls, and their participation in marketing campaigns, alongside popular NASCAR and golf personalities
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.