Hooters:

Creative Campaigns Keep Hooters Front and Center

Opportunity

Hooters enlisted Cookerly to generate buzz about the world-famous brand, its mouth-watering wings and iconic Hooters Girls. Our efforts attracted new guests, including younger generations and women, while engaging the restaurant’s loyal base.

Strategy | Execution

  • Targeted top media for high-impact campaigns: Attracted attention for Chase Elliott’s Chicken Tenders, a Hooters virtual restaurant created with the popular NASCAR driver.
  • Helped launch award-winning Hooters NIL program with college football offensive linemen, attracting interest from Hooters’ customer base, football fans and media.
  • Orchestrated viral media moment by pitching Hooters’ influencer deals with golf’s popular father-son duo John Daly and John Daly II.

Results | Impact

0
+
Placements secured
0
B+
Media impressions

Effectively promoted the iconic Hooters Girls, securing national and local stories that highlighted Hooters Girl of the Year, Miss Hooters International, calendar girls, and their participation in marketing campaigns alongside popular NASCAR and pro golf personalities

Notable coverage:

Associated Press, Restaurant Business, CBS Sports, Golf Digest, Sports Business Journal, Forbes, FSR Magazine, ESPN, ABC News, Sports Illustrated, USA Today, Miami Herald, Fort Worth Star-Telegram