Kaiser Permanente:
Offering World-Class Treatments for the “Whole Patient”
Challenge
While Kaiser Permanente of Georgia’s model offers world-class medical specialists and cutting-edge treatments for the “whole patient” (cancer, cardiac, pediatrics, mental health and more), it needed increased visibility and brand recognition for its high level of care. The organization enlisted Cookerly to promote its thought leadership and expertise.
Strategy | Execution
- Embraced a massive communications effort to support Kaiser’s brand and boost its image.
- Positioned Kaiser’s network and doctors as leaders in the state, consistently securing media opportunities and raising their visibility within the community – throughout the COVID-19 pandemic and continuously thereafter.
- Supported various specialties via consistent cadence of news announcements, on-trend media outreach and timely interviews with the organization’s leading practitioners.
- Designed and executed program to advance Kaiser’s role in meeting Georgia’s rural healthcare needs and disparities.
Results | Impact
0
Media placements
0
M+
Audience reach with national, regional and local broadcast, print and online media
Notable coverage:
Wall Street Journal, Atlanta Journal-Constitution, Atlanta Business Chronicle, HuffPost.com, WSB-TV and WSB Radio (ABC Atlanta), WAGA-TV (FOX Atlanta), WANF-TV (CBS Atlanta), WUPA and WXIA-TV (NBC Atlanta)
With more than two decades of experience in public relations and journalism, Mike is a strategic communications leader who focuses on media relations and reputation management.