Deluxe:

Showcasing Payments and Data Provider's Fintech Transformation

Opportunity

Cookerly jumped in to tell Deluxe’s (NYSE: DLX) “One Deluxe” story to media, customers and Wall Street after DLX integrated 80 silos and rebranded the legacy check printer to a “trusted payments and data” provider.

Strategy | Execution

  • Led robust media relations, including company’s first investor day in 12 years. After ringing the NYSE closing bell, the CEO appeared on CNBC’s “Mad Money” from the Exchange; Manhattan media tour built tier-one relationships.
  • Conducted thought leadership program for Deluxe CEO and SMEs.
  • Raised awareness for direct marketing services for financial institutions and payments companies and products across small business sectors, including restaurants, retail and more.

Results | Impact

0
Tier-one and syndicated placements secured in the first 150 days
0
M+
Media impressions to boost credibility

Since the launch of our proactive earned media efforts, the agency team secured hundreds of notable tier-one and leading trade media placements: Associated Press, Fortune, PYMNTS.com, etc.

Notable coverage:

CNBC.com, The Wall Street Journal, Bloomberg, Reuters, Forbes, MarketWatch, PaymentsSource, Chief Executive, U.S. News.com, Reuters, ABA Banking Journal, American Banker, QSR Magazine, Modern Restaurant Management and more