Opportunity
Cookerly jumped in to tell Deluxe’s (NYSE: DLX) One Deluxe story to media, customers and Wall Street after DLX integrated 80 silos and rebranded the legacy check printer to a “trusted business tech” company.
Strategy | Execution
- Led robust media relations including company’s first investor day in 12 years. After ringing the NYSE closing bell, the CEO appeared on CNBC’s Mad Money from the Exchange; Manhattan media tour built tier-one relationships
- Conducted thought leadership program for Deluxe CEO and SMEs
- Raised awareness for direct marketing services for financial institutions and payments-focused companies and products across small businesses sectors including restaurants, retail and more
Results | Impact
- In the first 150 days of ramp up, the team secured more than 50 top tier and syndicated placements with 200+ million media impressions to boost credibility
- Since the launch of our proactive earned media efforts, we’ve secured hundreds of notable tier-one and leading trade media placements: Associated Press, Fortune, PYMNTS.com, etc.
- Interviews/placements: CNBC.com, The Wall Street Journal, Bloomberg, Reuters, Forbes, MarketWatch, PaymentsSource, Chief Executive, U.S. News.com, Reuters, ABA Banking Journal, American Banker, QSR Magazine, Modern Restaurant Management and more
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.