Opportunity
Cookerly is helping data giant LexisNexis shape the industry narrative in mass media and vertical channels, sharing how the power of data analysis can be harnessed for societal benefits.
Strategy | Execution
- Created a campaign called Data for Good: Harvested data to make global news and provide essential information to help customers across industries and government predict, assess and manage risk
- Illustrated how key data can deliver social benefits, e.g., serve formerly underbanked population, track down missing/exploited children and ensure government services get administered to those in need
- Positioned company’s C-suite executives as industry thought leaders on topics such as AI and generative systems, online safety, CFPB insights and emerging healthcare trends, among others
Results | Impact
Coverage: Secured myriad placements in tier-one and leading trade media: Wall Street Journal (online and front page of print edition), Fox Business, InformationWeek, Forbes, Barron’s, TechTarget, Yahoo! Finance, Fast Company and more