AGCO:

Promoting the Market Leader in Autonomous, Retrofit AG Tech Solutions

Opportunity

Cookerly launched a robust PR program to position AGCO as an agriculture technology leader for an autonomous, digitally driven future.

Strategy | Execution

  • Positioned company executives as thought leaders for tier-one media to discuss agriculture technology and emerging trends, including AI, autonomy, retrofit applications and more.
  • Developed relationships with Bloomberg, Wall Street Journal and more to secure ongoing interviews with company executives on earnings, key events and trade shows.
  • Facilitated interviews with company CEO/spokespersons and national/trade media on ag technology and company’s commitment to developing smart farming solutions for farmers.
  • Hosted tier-one and respected trade journalists at technology events in Kentucky and Kansas, highlighting AGCO’s latest technologies, such as autonomous grain cart and tillage, retrofit kits, etc.
  • Announced company’s $2B+ Trimble joint venture for next-gen precision ag technology.

Results | Impact

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Tier-one media placements
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Tier-one audience reach
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Total media placements
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Total audience reach

Notable tier-one coverage:

Wall Street Journal, Bloomberg, Forbes, Barron’s, Financial Times; Yahoo! Finance Live, Fox Business’ Varney & Company and Fox Mornings with Maria Bartiromo

Notable trade coverage:

Successful Farming, DTN/Progressive Farmer, Farm Progress, Farm Journal and key outlets in major markets