Kaiser Permanente:
Offering World-Class Treatments for the “Whole Patient”
Challenge
While Kaiser Permanente of Georgia’s model offers world-class medical specialists and cutting-edge treatments for the “whole patient” (cancer, cardiac, pediatrics, mental health and more), it needed increased visibility and brand recognition for its high level of care. The organization enlisted Cookerly to promote its thought leadership and expertise.
Strategy | Execution
- Embraced a massive communications effort to support Kaiser’s brand and boost its image.
- Positioned Kaiser’s network and doctors as leaders in the state, consistently securing media opportunities and raising their visibility within the community – throughout the COVID-19 pandemic and continuously thereafter.
- Supported various specialties via consistent cadence of news announcements, on-trend media outreach and timely interviews with the organization’s leading practitioners.
- Designed and executed program to advance Kaiser’s role in meeting Georgia’s rural healthcare needs and disparities.
Results | Impact
0
Media placements
0
M+
Audience reach with national, regional and local broadcast, print and online media
Notable coverage:
Wall Street Journal, Atlanta Journal-Constitution, Atlanta Business Chronicle, HuffPost.com, WSB-TV and WSB Radio (ABC Atlanta), WAGA-TV (FOX Atlanta), WANF-TV (CBS Atlanta), WUPA and WXIA-TV (NBC Atlanta)
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
With more than two decades of experience in public relations and journalism, Mike is a strategic communications leader who focuses on media relations and reputation management.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
