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Daily Archives: November 13, 2024

Kaiser Permanente: Offering World-Class Treatments for the “Whole Patient”

Case StudiesBy CookerlyNovember 13, 2024

Kaiser Permanente:Offering World-Class Treatments for the “Whole Patient” Challenge While Kaiser Permanente of Georgia’s model offers world-class medical specialists and cutting-edge treatments for the “whole patient” (cancer, cardiac, pediatrics, mental health and more), it needed increased…

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Mike Touhill, Vice President

B2B, Telecommunications & Technology

Mike TouhillMike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.

In his previous roles, Mike has worked for global industrial companies; consumer, lifestyle and real estate brands; and academic institutions. He is an enthusiastic, team-first colleague and mentor who is passionate about the power of public relations.

Mike holds a B.A. in Mass Communications from Virginia Wesleyan University.

Interested in talking about B2B, telecommunications or technology?

CLICK HERE

Andrew Agan, Vice President

Consumer, Corporate and B2B Media Relations

Andrew AganAndrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.

A graduate of Georgia Southern University, Andrew serves on the school’s Department of Communication Arts Public Relations Advisory Board. He is also a member of the Atlanta Ronald McDonald House Charities Advisory Council. Passionate about professional development, Andrew enjoys mentoring junior staff members, helping them grow within the agency and achieve success in their careers.

Interested in talking about consumer, corporate or B2B media relations?

CLICK HERE

Tim Pengelly, Design Director

Design & Creative Services

Tim PengellyAs design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.

With more than two decades of experience as an award-winning designer of print, multimedia and web campaigns, Tim provides expertise in the creative development of branding campaigns, print collateral, advertising and digital media.

As an honor graduate of the Savannah College of Art and Design, he earned dual degrees in graphic design and illustration.

Interested in talking about creative services?

CLICK HERE     DOWNLOAD SHEET

Developing award-winning campaigns for OEM

Cookerly helps steer major corporate and executive initiatives for the nation’s #1 luxury automaker including recent award-winning programs such as “Greatness Lives Here” and “No Limits,” initiatives designed to empower the next generation through community activism and education. We recently helped launch the Mercedes-Benz A-Class vehicle line including MBUX artificial intelligence including tie-ins with the Super Bowl, Ludacris and the Ron Clark Academy. Leveraging paid, earned, shared and owned media, the Cookerly team supports MBUSA across both external and internal channels.

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Mike Rieman, Senior Vice President

Integrated Marketing, Media Relations, Crisis & Issues

Mike RiemanWith more than two decades of experience in public relations and journalism, Mike is a strategic communications leader who focuses on media relations and reputation management.

He leverages his background as a former news editor to develop media strategies that drive visibility and engagement, excelling at crafting compelling narratives that resonate across print, broadcast and digital platforms. Mike has a passion for helping his clients understand how to create strategic communications plans that move the meter and uncover impactful stories to secure high-profile placements in top-tier outlets, such as The New York Times, The Wall Street Journal, CNN and USA Today.

His practice spans an array of industries, but he specializes in the healthcare, nonprofit and entertainment sectors, where he’s led award-winning campaigns for a variety of clients, including Kaiser Permanente, YMCA and Georgia Film Academy. His work for City of Hope, formerly Cancer Treatment Centers of American, began with its groundbreaking, development of a comprehensive marketing communications program, carried through establishing the hospital’s reputation for world-class treatment and spurred growth that greatly exceeded patient projections. For Georgia Film Academy, Mike, developed paid, earned, shared and owned media strategies that boosted course enrollment by 22% and established Executive Director Scot Votaw as a go-to industry thought leader. And as Georgia became the “Hollywood of the South,” he led promotion of Pinewood Atlanta Studios’ rebrand as Trilith, a unique 235-acre master-planned community designed for the film and creative industries that’s home to Trilith Live, Trilith Studios, homes, restaurants and retailers.

A native of Tulsa, Oklahoma, Mike earned his degree in speech communication from the University of Georgia. He is deeply engaged in the community, serving on the Board of Trustees for the Chattahoochee Nature Center and co-chairing the PRSA Georgia Healthcare Resource Group. An avid sports enthusiast and tennis player, he resides in Marietta, Georgia, with his wife and two children.

Interested in talking about integrated marketing or media relations?

CLICK HERE

Sheryl Sellaway

Corporate Communications

As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.

An award-winning speechwriter, Sheryl comes to the firm with over 20 years’ expertise in media relations, employee communications and community affairs. Some of her best work has occurred while leading product launches, handling crisis situations, managing senior leadership meetings and overseeing employee events.

Sheryl is a Georgia native with an MBA from Amber University and a bachelor’s degree from Georgia State University. Active in the community, she is a Leadership Atlanta graduate currently serving on several boards including Bethany Christian Services. Sheryl is an author, pen collector, avid runner, mentor and philanthropist.

Interested in talking about corporate communications?

CLICK HERE

napa

Putting our “know how” into practice

NAPA AUTO PARTS, the nation’s top brand in the automotive aftermarket, is ramping up its retail operation across the country with grand reopening celebrations to show off its transformed “top stores,” expanded inventory and “NAPA Know How.” Cookerly designed a creative program that has successfully sparked conversations across media and social media channels in the target markets, enhanced community relationships, built awareness/visibility, increased customer traffic at store events and helped boost NAPA sales and follow-on business.

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Fresh perspectives for venerated national healthcare advocacy organization

The Arthritis Foundation has undergone significant changes and seeks to build upon a renewed direction with fresh perspectives. The foundation relies on Cookerly to infuse new ideas, raise national awareness and engage internal stakeholders to support the organization’s new and powerful “Champion of Yes” branding. The comprehensive communications strategies and tactics conceived and implemented for the foundation put a national focus on the critical nature of arthritis and are helping reinvigorate the organization’s image of one committed to conquering the insidious and debilitating disease.