Community Foundation for Greater Atlanta:
Spearheading Support for Affordable Housing
Opportunity
When the affordable housing scarcity doomed many major cities to a mentality of “haves” and “have-nots,” Atlanta’s philanthropic leadership refused to give up. With Cookerly’s help, The Community Foundation for Greater Atlanta addressed the challenges with major funders and government leaders.
Strategy | Execution
- Cookerly told this story of investment and impact aimed at business and philanthropic organizations and communities served by multicultural and tier-one media.
- The team developed messaging to speak directly to identified audiences, including philanthropy community and urban planners.
- The agency created a battery of compelling information for local media and select national targets.
Results | Impact
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Local media stories
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Media impressions
Local coverage:
WSB-TV and WSB Radio (ABC Atlanta), WAGA-TV (FOX Atlanta), WANF-TV (CBS Atlanta), WUPA and WXIA-TV (NBC Atlanta), Georgia Public Broadcasting, Atlanta Journal-Constitution, Atlanta Business Chronicle, Atlanta Voice and Georgia Trend
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National stories secured, including the two leading philanthropy publications, Chronicle of Philanthropy and Philanthropy News, plus urban planning outlets, Urbanize and Planetizen, and multicultural outlet Black Enterprise
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
With more than two decades of experience in public relations and journalism, Mike is a strategic communications leader who focuses on media relations and reputation management.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
