LexisNexis Risk Solutions:
Harvesting Data to Make Global News
Opportunity
Cookerly helps data giant LexisNexis Risk Solutions shape the industry narrative in tier-one media and vertical channels, sharing how the power of data can be harnessed for societal benefits.
Strategy | Execution
- Created a “Data for Good” campaign: Harvested data to make global news and provide essential information to help customers across industries and government predict, assess and manage risk.
- Illustrated how key data can deliver social benefits (e.g., serve formerly underbanked population, track down missing/exploited children, and ensure government services are administered to those in need and not wasted).
- Positioned company’s C-suite executives as industry thought leaders on AI and generative systems, online safety and emerging healthcare trends.
Results | Impact
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Tier-one and leading trade media placements
Notable coverage:
Wall Street Journal (online and front page of print edition), Fox Business, InformationWeek, Forbes, Barron’s, TechTarget, Yahoo! Finance, Fast Company and more
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
With more than two decades of experience in public relations and journalism, Mike is a strategic communications leader who focuses on media relations and reputation management.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
