Georgia-Pacific:
Setting a New Standard for Skyscraper Conversion
Opportunity
Pulp and paper giant Georgia-Pacific (GP) hired Cookerly to launch and promote the conversion of one of Atlanta’s tallest skyscrapers into a mixed-use hub. Additional innovative programs include GP’s groundbreaking digital printing service and CSR initiatives.
Strategy | Execution
- Launched multi-pronged program to position transformation of iconic headquarters as a new standard for adaptive-reuse in Atlanta and beyond, while reaffirming the company’s commitment to downtown
- Highlighting blend of high-rise apartments, offices, and a block-sized retail and entertainment hub to engage and enliven downtown
- Showcased execs as thought leaders on digital print trends in trade publications and LinkedIn articles
- Raised visibility of GP’s UNICEF sponsorship with a LinkedIn content campaign targeting audiences in key international markets
Results | Impact
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Placements secured on redevelopment across regional print, broadcast, online outlets, plus MSN, AOL.com, Yahoo! Finance and Yahoo! News
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Impressions
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Users reached with GP’s sustainability messages via LinkedIn and email content campaigns
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
With more than two decades of experience in public relations and journalism, Mike is a strategic communications leader who focuses on media relations and reputation management.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
