Guardian Pharmacy Services:
Growing from Startup to NYSE Industry Leader
Opportunity
For more than 15 years, Cookerly has helped Guardian Pharmacy Services establish a national foothold for its unique business approach in the long-term care (LTC) pharmacy industry. In an industry dominated by entrenched corporate competition, Guardian is one of the largest LTC pharmacy companies in the country, serving more than 200,000 people in more than 5,000 LTC communities with a 40-pharmacy network.
Strategy | Execution
- Highlighted Guardian’s clinical expertise and business model to attract new pharmacy partners across the U.S.
- Designed comprehensive media and thought leadership programs to position management team as industry experts in top national and trade publications to gain rapid exposure and credibility.
- Built brand in local markets with geographic outreach program by highlighting successful pharmacy teams and client testimonials to differentiate company from competitors.
- Partnered on IPO process; putting new NYSE listing in the spotlight.
Results | Impact
0
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Media placements secured
Notable coverage:
MarketWatch, Forbes, Associated Press, Fortune, McKnight’s Long-Term Care News & Assisted Living, Healthcare IT News, Senior Living and more
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
With more than two decades of experience in public relations and journalism, Mike is a strategic communications leader who focuses on media relations and reputation management.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
