AGCO:
Promoting the Market Leader in Autonomous, Retrofit AG Tech Solutions
Opportunity
Cookerly launched a robust PR program to position AGCO as an agriculture technology leader for an autonomous, digitally driven future.
Strategy | Execution
- Positioned company executives as thought leaders for tier-one media to discuss agriculture technology and emerging trends, including AI, autonomy, retrofit applications and more.
- Developed relationships with Bloomberg, Wall Street Journal and more to secure ongoing interviews with company executives on earnings, key events and trade shows.
- Facilitated interviews with company CEO/spokespersons and national/trade media on ag technology and company’s commitment to developing smart farming solutions for farmers.
- Hosted tier-one and respected trade journalists at technology events in Kentucky and Kansas, highlighting AGCO’s latest technologies, such as autonomous grain cart and tillage, retrofit kits, etc.
- Announced company’s $2B+ Trimble joint venture for next-gen precision ag technology.
Results | Impact
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Tier-one media placements
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B
Tier-one audience reach
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Total media placements
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Total audience reach
Notable tier-one coverage:
Wall Street Journal, Bloomberg, Forbes, Barron’s, Financial Times; Yahoo! Finance Live, Fox Business’ Varney & Company and Fox Mornings with Maria Bartiromo
Notable trade coverage:
Successful Farming, DTN/Progressive Farmer, Farm Progress, Farm Journal and key outlets in major markets
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
With more than two decades of experience in public relations and journalism, Mike is a strategic communications leader who focuses on media relations and reputation management.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
