Several of us are in Austin this week, attending the now 17-year-old Interactive portion of the South by Southwest festival (SXSW) (side note: why are we still calling it “new” media?). With the torrent of information…READ MORE
By far the biggest news of last week was the announcement by Facebook to roll out the Timeline feature to all brand pages. Or maybe it was just the biggest news of the week for me. …READ MORE
I’d like to challenge you to do an informal audit and evaluation of your PR effort. Do this by listing the outcomes you want your PR program to accomplish and honestly evaluating the results you’ve achieved.
To get you started, here are 11 suggestions for what a good PR program can accomplish. Choose your top three things – you may well have additional goals not on this list.READ MORE