To Whom It May Concern
Dear Aspiring Young Professional, With graduation looming, there’s a sense of panic – “oh no, now what?” If you’re like I was, you’re scurrying to make those final edits to your resume, reaching out to every…
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Within Clutter Lies Opportunity: Is There Gold in Charlie Sheen?
I go to bed to the news that Charlie Sheen is ranting and raving. I drag myself out of bed to the news that Charlie Sheen is still ranting and raving. I get my first cup of…
READ MORESplish Splash … Take another bath lady!
I had to laugh and also just shake my head in utter amazement at the woman who, while texting, fell face first into a mall fountain (watch video here) in Pennsylvania. I laughed at her acrobatics. …
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Clever brand marketing or lost in translation?
You may have seen Kraft’s new line of TV ads recently promoting the Athenos® hummus and Athenos® yogurt. There are three different versions, each featuring an elderly grandmother character called “Yiayia” (Greek word for grandmother) voicing…
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Digital Coupon Clipping
My generation grew up bombarded by advertising. By the time my friends and I hit high school, we had seen so many messages for so many different products, we were fed up. Don’t get me wrong,…
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As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
In her role as CEO and founder of the firm, Carol Cookerly is a chief strategist for building and sustaining brands. However, it is her deft management of complex crises and issues over three decades that has made Cookerly a top choice for clients when adversity strikes. Under her direction, the agency has been the lead strategist in scores of permitting efforts, contamination issues, natural and manmade disaster responses, instances of legislative and judicial activism, and challenging personnel matters including C-suite succession, whistleblowers, discrimination and harassment in just about every major industry.
In his role as senior vice president of Cookerly, Chip Stewart is the head strategist for content services across all media. He shepherds the Cookerly Content Hub and can help clients get started on a blog or a vlog, a video or an editorial series, a mobile app or a meme, an infographic campaign or an annual report.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
In her role as executive vice president of Cookerly, Jane Stout, APR, oversees financial and professional services accounts and sets integrated marketing strategy for the company’s top clients. From creative brand-building to reputation management, she and the Cookerly team leverage traditional and social communications channels to engage with key publics, consistently exceeding client expectations.
In her role as senior vice president of Cookerly, Tracy Paden heads business-to-business accounts and high-profile integrated marketing campaigns for government, transportation, nonprofits and the public good. She leads massive cause marketing programs, devising strategies to drive behavioral change on issues from clean air to littering. She is also highly experienced in managing government contracts and budgets.
In his role as senior vice president and chief operations officer of Cookerly, Cory Stewart manages issues and crisis response for a wide range of clients.
As senior vice president of Cookerly, Beth McKenna oversees integrated marketing campaigns for business-to-business, technology and hospitality clients. From creative brand-building to reputation management, she and her team leverage traditional and social communications channels to engage with key publics.
