The top words of 2010
The Oxford University Press issued its “Word of the Year” along with a list of the top 10 finalists. Some you may be familiar with, and others may raise eyebrows – as they did mine. Without…
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Should Government Pay for PR?
Several weeks back, Sen. Claire McCaskill of Missouri made news by questioning the General Services Administration’s (GSA) hiring of a PR firm to help with crisis communications. GSA’s Kansas City office hired Jane Mobley Associates to…
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Get Back to Basics: 3 Tips for Social Media Success
As I voted this morning in the 4th Annual Mashable Awards, I realized that the world of social media is growing almost beyond my comprehension. In business, is it possible to learn about, apply and succeed…
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How do you know when it’s time to revisit the messaging? 2010 misfires that might give you a clue.
Messaging. Critical to your business success, it’s the way you communicate the appeal and the impact of your business, product or service to your target audience. A clearly stated message tells consumers why they should do…
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‘Twas the Night Before Christmas
‘Twas the Night before Christmas when all through the agency, Nobody was stirring, not even Mizz Cookerly. The proposals were stacked by the front desk with care, In hopes that new clients would soon stand right…
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As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
In his role as senior vice president of Cookerly, Chip Stewart is the head strategist for content services across all media. He shepherds the Cookerly Content Hub and can help clients get started on a blog or a vlog, a video or an editorial series, a mobile app or a meme, an infographic campaign or an annual report.
As senior vice president of Cookerly, Beth McKenna oversees integrated marketing campaigns for business-to-business, technology and hospitality clients. From creative brand-building to reputation management, she and her team leverage traditional and social communications channels to engage with key publics.
In his role as senior vice president and chief operations officer of Cookerly, Cory Stewart manages issues and crisis response for a wide range of clients.
In her role as senior vice president of Cookerly, Tracy Paden heads business-to-business accounts and high-profile integrated marketing campaigns for government, transportation, nonprofits and the public good. She leads massive cause marketing programs, devising strategies to drive behavioral change on issues from clean air to littering. She is also highly experienced in managing government contracts and budgets.
In her role as executive vice president of Cookerly, Jane Stout, APR, oversees financial and professional services accounts and sets integrated marketing strategy for the company’s top clients. From creative brand-building to reputation management, she and the Cookerly team leverage traditional and social communications channels to engage with key publics, consistently exceeding client expectations.
In her role as president and founder of the firm, Carol Cookerly is a chief strategist for building and sustaining brands. However, it is her deft management of complex crises and issues over three decades that has made Cookerly a top choice for clients when adversity strikes. Under her direction, the agency has been the lead strategist in scores of permitting efforts, contamination issues, natural and manmade disaster responses, instances of legislative and judicial activism, and challenging personnel matters including C-suite succession, whistleblowers, discrimination and harassment in just about every major industry.
