Influencer Marketing: How to Tap into the “Cool” Kid
Even in high school, it was hard to be cool if you were trying to “buy” cool. Authenticity was a primary component of what separated cool from the “me too crowd.” Just as many a high…
Is Your Personal Brand “the Bomb”?
I’m a what; a brand?! I’m not talking about your company’s brand, but your own personal brand or image. Thinking of yourself as a brand empowers you to think bigger – to create a larger-than-life you…
The Secret Sauce to a Product Launch is Variety
Working with our partner Moroch, one of the most successful advertising, branding and marketing agencies in the country, Cookerly was tapped to drive engagement for three McDonald’s “Taste Kitchens” in Atlanta. The kitchens offered a broad…
Paid is the New Earned
Here at Cookerly, Q4 is “planning season” – a time to sit down with our clients and discuss strategies and goals for the next year. Our job is to translate your business strategy into a marketing…
Servant-Leadership + PR: A Perfect Match
A few years back, garbage pickup at my house was every Friday morning. If you didn’t remember to put the trash out by 7:00 a.m. you had to hold on to your garbage for another week.…
Pumpkin: The Magic PR Ingredient
Sure, it still feels steamy in Atlanta but fall is just around the corner and that can only mean one thing: Pumpkin. Everything. In fact, McDonald’s releases the McCafe Pumpkin Spice Latte tomorrow (for the first…
Five Social Media Truisms That Will Impact Your Content Strategy
My current view perched above Los Angeles reminds me that in business, as in life, perspective is important. It’s helpful to take a breath and get the lay of the land. When you do, it’s amazing…
Social Media Week LA highlights importance and simplicity of online brand building
Two different ideas converged for me during the opening day of Social Media Week LA. The first was the conference theme: the invisible hand: hidden forces of technology. The second was a comment from Jim Squires,…
How did Coachella become one of the world’s most popular music festivals?
My nine-year-old daughter loves music almost as much as I do. Despite a tremendous difference in what we choose to listen to, we can agree on one thing; we both want to go to Coachella. The…
República de Cuba: Navigating New Landscapes
I, for one, can’t wait for the opportunity to travel to Cuba, and I plan to get there quickly before the deluge of gringos introduces Spanglish as a new Cuban dialect. Cuba is unique in every…
As a vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
