As American consumers brace for the holiday season, industry prognosticators look to the retail sector as a bellwether. Will the closure of some prominent brick and mortars, especially toy superstores, spike sales of kid-friendly SKUs elsewhere?…
An occasional um or ah is no big deal, but too much “filler speech” becomes a major distraction; it can send the message that you don’t know what you’re talking about or that you lack confidence.…
One of my personal inspirations for ideation comes from the movies. An amazing Hollywood tentpole or unexpected indie can lead to a whole different way to invoke storytelling or kick off an integrated communications campaign. Take…
It turns out I’m not the only person at Cookerly with a penchant for podcasts. Following my post about the marketing potential of podcast advertising, I’ve discovered quite a few of my Cookerly colleagues have their…
Any time a product or service is able to fully capture my loyalty and admiration I like to stop and ask why. So when I purchased a pair of MVMT sunglasses, shopped for a family set…
As an agency delivering integrated marketing campaigns and creative content to our clients, we are constantly developing ideas to further our clients’ brands in compelling, eye-catching ways.
The facts are hard to ignore: promoting and providing employees with meaningful volunteer opportunities helps to attract, engage, develop and retain top talent. Additionally, you boost your public image and improve the bottom line. Studies show…
Twitter leadership claims the 11 year-old company is no longer just a social media platform, but is moving toward being the world’s leading source of breaking news and information. CEO Jack Dorsey didn’t mince words when…
Most brands understand the importance of social listening. They are wisely monitoring social media conversation for mentions of their brand, tapping into the latest buzz about their competitors, and making listening a critical component of crisis…
I find it amazing that U.S. companies will spend billions of dollars every year to build and support their brands, yet often fail to protect their creative assets. Logos, word marks, tag lines, certain color combinations…
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
