From Virtual to Very Real: How VR Can Impact the Public Relations Space
A metal chute to my right, a timer to my left, and a large conveyor belt in front of me—I quickly grabbed an oversized box off the belt and tossed it down the chute. When I…
Raise Your Voice for a World Cup Win
Continuing into July, two dozen countries are competing for the championship title in the FIFA Women’s World Cup. Throughout France, the teams join thousands of attendees and millions of fans speaking over fifteen different languages. It…
Social Media Week: How B2B Brands Can Leverage Instagram
I had the pleasure of attending Social Media Week in New York City, which brought together many of my peers in the digital space. Sessions were chocked-full of insightful and inspirational examples, including how some companies,…
Is Being a Winning Thoroughbred Part of Your Company’s Plan?
With April winding down, anticipation is building for the great springtime tradition of America’s Triple Crown horse races. Hundreds of thousands of spectators will jam the tracks and tens of millions more will watch on television to see if one horse can win the Kentucky Derby, Preakness Stakes and Belmont Stakes.
The Final Four of Integrated Marketing
This weekend, college basketball takes center stage as the NCAA Final Four commences in Minneapolis. While the tournament has been unkind to perennial favorites such as North Carolina and Duke, it has provided tremendous excitement for…
Social to Sales: Exploring Instagram’s Organic Social Commerce Experience
The C-suite at any organization wants proof that investing in social media marketing programs goes beyond awareness metrics. Social media strategies are becoming more integrated with business objectives, serving as a formidable revenue driver. What’s particularly…
Not another Super Bowl article about the Gillette ad
Among the throngs of people who will be descending on Atlanta for Super Bowl weekend, some will be here for business—not to party. I’m looking at you, public relations and marketing executives (and their lackeys, too).…
What Makes for Great Video Content in a Saturated World?
In an age when anybody with a smart phone can film something and share it, we are inundated with both good and bad videos from all over the world. Consumers know what they like and what…
What’s in Store? Five Trends to Watch in Retail
As American consumers brace for the holiday season, industry prognosticators look to the retail sector as a bellwether. Will the closure of some prominent brick and mortars, especially toy superstores, spike sales of kid-friendly SKUs elsewhere?…
Do you need to kick the “um” and “ah” habit?
An occasional um or ah is no big deal, but too much “filler speech” becomes a major distraction; it can send the message that you don’t know what you’re talking about or that you lack confidence.…
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
As vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.