I had the pleasure of attending Social Media Week in New York City, which brought together many of my peers in the digital space. Sessions were chocked-full of insightful and inspirational examples, including how some companies,…
With April winding down, anticipation is building for the great springtime tradition of America’s Triple Crown horse races. Hundreds of thousands of spectators will jam the tracks and tens of millions more will watch on television to see if one horse can win the Kentucky Derby, Preakness Stakes and Belmont Stakes.
This weekend, college basketball takes center stage as the NCAA Final Four commences in Minneapolis. While the tournament has been unkind to perennial favorites such as North Carolina and Duke, it has provided tremendous excitement for…
The C-suite at any organization wants proof that investing in social media marketing programs goes beyond awareness metrics. Social media strategies are becoming more integrated with business objectives, serving as a formidable revenue driver. What’s particularly…
Among the throngs of people who will be descending on Atlanta for Super Bowl weekend, some will be here for business—not to party. I’m looking at you, public relations and marketing executives (and their lackeys, too).…
In an age when anybody with a smart phone can film something and share it, we are inundated with both good and bad videos from all over the world. Consumers know what they like and what…
As American consumers brace for the holiday season, industry prognosticators look to the retail sector as a bellwether. Will the closure of some prominent brick and mortars, especially toy superstores, spike sales of kid-friendly SKUs elsewhere?…
An occasional um or ah is no big deal, but too much “filler speech” becomes a major distraction; it can send the message that you don’t know what you’re talking about or that you lack confidence.…
One of my personal inspirations for ideation comes from the movies. An amazing Hollywood tentpole or unexpected indie can lead to a whole different way to invoke storytelling or kick off an integrated communications campaign. Take…
It turns out I’m not the only person at Cookerly with a penchant for podcasts. Following my post about the marketing potential of podcast advertising, I’ve discovered quite a few of my Cookerly colleagues have their…
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
As vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.