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Category Archives: Brand Marketing

Give ‘Em the Old Razzle-Dazzle When Conducting Your Next Virtual Presentation

Brand Marketing, Digital Communications, Media RelationsBy Stephen BrownSeptember 14, 2020

This week we helped a global automotive company virtually roll out an augmented reality platform to help remote technicians get under the hood of cars located miles away, hot on the heels of helping a high-profile…

Recharging our Marketing Superpowers in Uncharted Times

Brand Marketing, Media RelationsBy Beth McKennaMay 27, 2020Leave a comment

These past few weeks our agency has been consulting with a variety of industries from retail to senior living on unexpected ways to keep brands relevant during an epoch that could easily draw sectors of the…

Have you conducted an all-in audit?

Brand MarketingBy Stephen BrownApril 13, 2020Leave a comment

Our Cookerly PR president shares ways you can come out stronger in marketing and communications following the COVID-19 crisis.

2020 Best Picture Nominees

Nine Best Picture Candidates, Nine PR Life Lessons

Brand MarketingBy Stephen BrownFebruary 4, 2020

Movies are a brilliant barometer of where we stand as a society, and as the world tunes in to Sunday’s Academy Awards telecast on ABC, here are some takeaways for communicators related to the nine Best…

Ten lessons for marketers from the D23 conference

Brand MarketingBy Stephen BrownAugust 30, 2019Leave a comment

The new P’s of marketing this week may just as well be pixels, princesses, pirates, pixie dust and pre-orders. Thousands of Disney, Marvel, Pixar and Lucasfilm fans descended upon the Anaheim Convention Center & Arena this…

From Virtual to Very Real: How VR Can Impact the Public Relations Space

Brand Marketing, Digital Communications, Media RelationsBy Alejandra GallegosJuly 2, 2019Leave a comment

A metal chute to my right, a timer to my left, and a large conveyor belt in front of me—I quickly grabbed an oversized box off the belt and tossed it down the chute. When I…

Raise Your Voice for a World Cup Win

Brand MarketingBy Madeline McGintyJune 13, 2019Leave a comment

Continuing into July, two dozen countries are competing for the championship title in the FIFA Women’s World Cup. Throughout France, the teams join thousands of attendees and millions of fans speaking over fifteen different languages. It…

Social Media Week: How B2B Brands Can Leverage Instagram

Brand Marketing, Digital Communications, Social MediaBy Jeremy JuhaszMay 7, 2019Leave a comment

I had the pleasure of attending Social Media Week in New York City, which brought together many of my peers in the digital space. Sessions were chocked-full of insightful and inspirational examples, including how some companies,…

Is Being a Winning Thoroughbred Part of Your Company’s Plan?

Brand MarketingBy Chip StewartApril 26, 2019Leave a comment

With April winding down, anticipation is building for the great springtime tradition of America’s Triple Crown horse races. Hundreds of thousands of spectators will jam the tracks and tens of millions more will watch on television to see if one horse can win the Kentucky Derby, Preakness Stakes and Belmont Stakes.

The Final Four of Integrated Marketing

Brand MarketingBy Mike RiemanApril 3, 2019Leave a comment

This weekend, college basketball takes center stage as the NCAA Final Four commences in Minneapolis.  While the tournament has been unkind to perennial favorites such as North Carolina and Duke, it has provided tremendous excitement for…

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Cookerly PR | Public Relations, Communications & Marketing Services
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Mike Rieman

Consumer, Corporate & Media

mike riemanAs senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.

Mike comes to the firm with more than a decade of public relations and journalism experience. As a former news editor, Mike understands how to work with his clients to craft stories that garner recognition on traditional and social media channels. He has led numerous award winning campaigns for a number of clients, including Cancer Treatment Centers of America, Construction Market Data Group and the Georgia Emergency Management Agency’s Ready Georgia campaign. Favorite recent assignments include a campaign to announce McDelivery, McDonald’s new delivery service.

Mike is a native of Tulsa, Oklahoma and a graduate of the University of Georgia where he earned a degree in speech communications. He serves on the PRSA Georgia Chapter Programming Committee and is an avid sports fan and trail runner. He resides in Marietta with his wife and two children.

Interested in talking about consumer, corporate or media?

CLICK HERE

napa

Putting our “know how” into practice

NAPA AUTO PARTS, the nation’s top brand in the automotive aftermarket, is ramping up its retail operation across the country with grand reopening celebrations to show off its transformed “top stores,” expanded inventory and “NAPA Know How.” Cookerly designed a creative program that has successfully sparked conversations across media and social media channels in the target markets, enhanced community relationships, built awareness/visibility, increased customer traffic at store events and helped boost NAPA sales and follow-on business.

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Developing award-winning campaigns for OEM

Cookerly helps steer major corporate and executive initiatives for the nation’s #1 luxury automaker including recent award-winning programs such as “Greatness Lives Here” and “No Limits,” initiatives designed to empower the next generation through community activism and education. We recently helped launch the Mercedes-Benz A-Class vehicle line including MBUX artificial intelligence including tie-ins with the Super Bowl, Ludacris and the Ron Clark Academy. Leveraging paid, earned, shared and owned media, the Cookerly team supports MBUSA across both external and internal channels.

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Sheryl Sellaway

Corporate Communications

As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.

An award-winning speechwriter, Sheryl comes to the firm with over 20 years’ expertise in media relations, employee communications and community affairs. Some of her best work has occurred while leading product launches, handling crisis situations, managing senior leadership meetings and overseeing employee events.

Sheryl is a Georgia native with an MBA from Amber University and a bachelor’s degree from Georgia State University. Active in the community, she is a Leadership Atlanta graduate currently serving on several boards including Bethany Christian Services. Sheryl is an author, pen collector, avid runner, mentor and philanthropist.

Interested in talking about corporate communications?

CLICK HERE

Emily Rios

Consumer, Healthcare & Integrated Marketing

As vice president at Cookerly, Emily Rios leads media relations, internal communications and integrated marketing programs for consumer, healthcare, real estate and non-profit clients.

Emily has an excellent track record in building and maintaining relationships with the media and has landed significant placements with CNN, USA TODAY, CNBC, U.S. News and World Report and more. She spearheads internal campaigns for Mercedes-Benz USA and Novelis, as well as integrated marketing and social media programs for Pinewood Forest, a new urbanist community adjacent to the second largest movie studio in the country.

Emily has more than 15 years of experience in communications and has worked on a number of award-winning campaigns for clients such as SunTrust, Shepherd’s Men and Mercedes-Benz USA.

Emily graduated cum laude from Spring Hill College in Mobile, AL with a degree in communication arts and is a member of the PRSA Georgia Chapter. Emily resides in Smyrna with her husband and two sons.

Interested in talking about consumer, healthcare or integrated marketing?

CLICK HERE

Tim Pengelly

Creative Services

Tim PengellyAs design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.

With more than 20 years of experience as an award-winning designer of print, multimedia and web campaigns, Tim provides expertise in the creative development of branding campaigns, print collateral, advertising and digital media.

As an honor graduate of the Savannah College of Art and Design, he earned dual degrees in graphic design and illustration.

Interested in talking about creative services?

CLICK HERE

Matt Cochran

Corporate Communications

matt cochranAs a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.

Industry expertise includes banking/finance, energy and automotive across clients such as SunTrust Banks, Colonial Pipeline and Mercedes-Benz USA. Recently, Matt helped launch SunTrust’s first Super Bowl ad and generate earned media for the grand opening of SunTrust Park, the home of the Atlanta Braves.

Matt is also a member of Cookerly’s crisis response team and has experience managing major crises generating national headlines.

Other areas of expertise include designing/implementing communications campaigns, media relations, executive speech writing, media training, survey design and execution, and more.

A Georgia State University graduate with a degree in economics, Matt served as managing editor of the student newspaper. He attended graduate school at George Washington University, receiving a master’s degree in strategic management, public policy and economics (MPA).

Interested in talking about corporate communications?

CLICK HERE

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Fresh perspectives for venerated national healthcare advocacy organization

The Arthritis Foundation has undergone significant changes and seeks to build upon a renewed direction with fresh perspectives. The foundation relies on Cookerly to infuse new ideas, raise national awareness and engage internal stakeholders to support the organization’s new and powerful “Champion of Yes” branding. The comprehensive communications strategies and tactics conceived and implemented for the foundation put a national focus on the critical nature of arthritis and are helping reinvigorate the organization’s image of one committed to conquering the insidious and debilitating disease.