I find it amazing that U.S. companies will spend billions of dollars every year to build and support their brands, yet often fail to protect their creative assets. Logos, word marks, tag lines, certain color combinations…
Even in high school, it was hard to be cool if you were trying to “buy” cool. Authenticity was a primary component of what separated cool from the “me too crowd.” Just as many a high…
I’m a what; a brand?! I’m not talking about your company’s brand, but your own personal brand or image. Thinking of yourself as a brand empowers you to think bigger – to create a larger-than-life you…
Working with our partner Moroch, one of the most successful advertising, branding and marketing agencies in the country, Cookerly was tapped to drive engagement for three McDonald’s “Taste Kitchens” in Atlanta. The kitchens offered a broad…
Here at Cookerly, Q4 is “planning season” – a time to sit down with our clients and discuss strategies and goals for the next year. Our job is to translate your business strategy into a marketing…
A few years back, garbage pickup at my house was every Friday morning. If you didn’t remember to put the trash out by 7:00 a.m. you had to hold on to your garbage for another week.…
Sure, it still feels steamy in Atlanta but fall is just around the corner and that can only mean one thing: Pumpkin. Everything. In fact, McDonald’s releases the McCafe Pumpkin Spice Latte tomorrow (for the first…
My current view perched above Los Angeles reminds me that in business, as in life, perspective is important. It’s helpful to take a breath and get the lay of the land. When you do, it’s amazing…
Two different ideas converged for me during the opening day of Social Media Week LA. The first was the conference theme: the invisible hand: hidden forces of technology. The second was a comment from Jim Squires,…
My nine-year-old daughter loves music almost as much as I do. Despite a tremendous difference in what we choose to listen to, we can agree on one thing; we both want to go to Coachella. The…
As a vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
