WASHINGTON POST – Is the travel industry serious about protecting the environment? Or is it just hyping negligible environmental efforts — otherwise known as greenwashing — to make a quick buck off your next vacation? Y.…
FINANCIAL ADVISOR – Pandemics, inflation, rising interest rates, war in the Ukraine—uncertain times indeed! And yet, in the world of estate planning, almost every change in the zeitgeist offers its own suite of planning opportunities and…
TECH REPUBLIC – Industry experts are projecting that the global microchip shortage – which has been hampering supply chains in several industries – will not improve before 2023. Last year, experts projected that there would be…
AUTHORITY MAGAZINE – Over the past few years, the Cryptocurrency industry has been making headlines nearly every week. Many people have gotten very wealthy investing or leading the cryptocurrency industry. At the same time, many people…
AJC – As malls in the U.S. struggle or even tip into bankruptcy, Phipps Plaza in Buckhead continues to evolve from the high-end mall of yesteryear with lots of parking lots and enclosed spaces to a diversified…
WSBTV — Channel 2 Action News got exclusive access to take you behind the curtain to show you what the owners of Lenox Square are doing to keep you safe. It’s the first time the owners…
ATLANTA – November 11, 2020 – Cookerly Public Relations, an Atlanta-based public relations and marketing agency, announced that it has been recognized by Forbes as one of America’s Best Public Relations Agencies for 2021. The honor…
McDonald’s:Creative Campaigns Drive McDonald’s McDelivery and More Opportunity McDonald’s USA engaged Cookerly to develop ongoing creative programs to reach new audiences and win customers’ hearts. Strategy | Execution Targeted to growing niche audiences, Cookerly connected mom…
With more than two decades of experience in public relations and journalism, Mike is a strategic communications leader who focuses on media relations and reputation management.
He leverages his background as a former news editor to develop media strategies that drive visibility and engagement, excelling at crafting compelling narratives that resonate across print, broadcast and digital platforms. Mike has a passion for helping his clients understand how to create strategic communications plans that move the meter and uncover impactful stories to secure high-profile placements in top-tier outlets, such as The New York Times, The Wall Street Journal, CNN and USA Today.
His practice spans an array of industries, but he specializes in the healthcare, nonprofit and entertainment sectors, where he’s led award-winning campaigns for a variety of clients, including Kaiser Permanente, YMCA and Georgia Film Academy. His work for City of Hope, formerly Cancer Treatment Centers of American, began with its groundbreaking, development of a comprehensive marketing communications program, carried through establishing the hospital’s reputation for world-class treatment and spurred growth that greatly exceeded patient projections. For Georgia Film Academy, Mike, developed paid, earned, shared and owned media strategies that boosted course enrollment by 22% and established Executive Director Scot Votaw as a go-to industry thought leader. And as Georgia became the “Hollywood of the South,” he led promotion of Pinewood Atlanta Studios’ rebrand as Trilith, a unique 235-acre master-planned community designed for the film and creative industries that’s home to Trilith Live, Trilith Studios, homes, restaurants and retailers.
A native of Tulsa, Oklahoma, Mike earned his degree in speech communication from the University of Georgia. He is deeply engaged in the community, serving on the Board of Trustees for the Chattahoochee Nature Center and co-chairing the PRSA Georgia Healthcare Resource Group. An avid sports enthusiast and tennis player, he resides in Marietta, Georgia, with his wife and two children.