WANF-TV – Atlanta’s CBS affiliate, showcases how Georgia Film Academy is impacting Georgia’s content economy in a segment featuring its leader, instructors and students.
Trilith:Highlighting the “Hollywood of the South” Opportunity As Georgia became the “Hollywood of the South,” Cookerly was cast to promote multiple elements of Trilith, a unique 235-acre master-planned community designed for the film and creative industries.…
Kaiser Permanente:Offering World-Class Treatments for the “Whole Patient” Challenge While Kaiser Permanente of Georgia’s model offers world-class medical specialists and cutting-edge treatments for the “whole patient” (cancer, cardiac, pediatrics, mental health and more), it needed increased…
ATLANTA JOURNAL-CONSTITUTION – A wall of silk envelops all who enter Hermès’ new Phipps Plaza storefront, the largest the renowned luxury brand has operated in Atlanta. Sleek scarves are showcased in tidy folds, draped over bars…
Novelis:Advancing Aluminum Recycling Globally Opportunity Cookerly developed a creative opportunity for Novelis, the world’s largest recycler of aluminum, to activate “Recycle for Good” at the Kentucky Derby. This campaign to recycle cans from beverages consumed at…
Georgia-Pacific:Setting a New Standard for Skyscraper Conversion Opportunity Pulp and paper giant Georgia-Pacific (GP) hired Cookerly to launch and promote the conversion of one of Atlanta’s tallest skyscrapers into a mixed-use hub. Additional innovative programs include…
Simon Properties:Transforming a Shopping Center into an Unrivaled Mixed-Use Development Opportunity Real estate giant Simon Properties transformed Atlanta’s Phipps Plaza into an unrivaled mixed-use center and hired Cookerly to boost visibility during its construction, opening and…
Community Foundation for Greater Atlanta:Spearheading Support for Affordable Housing Opportunity When the affordable housing scarcity doomed many major cities to a mentality of “haves” and “have-nots,” Atlanta’s philanthropic leadership refused to give up. With Cookerly’s help,…
AGCO:Promoting the Market Leader in Autonomous, Retrofit AG Tech Solutions Opportunity Cookerly launched a robust PR program to position AGCO as an agriculture technology leader for an autonomous, digitally driven future. Strategy | Execution Positioned company…
Guardian Pharmacy Services:Growing from Startup to NYSE Industry Leader Opportunity For more than 15 years, Cookerly has helped Guardian Pharmacy Services establish a national foothold for its unique business approach in the long-term care (LTC) pharmacy…
With more than two decades of experience in public relations and journalism, Mike is a strategic communications leader who focuses on media relations and reputation management.
He leverages his background as a former news editor to develop media strategies that drive visibility and engagement, excelling at crafting compelling narratives that resonate across print, broadcast and digital platforms. Mike has a passion for helping his clients understand how to create strategic communications plans that move the meter and uncover impactful stories to secure high-profile placements in top-tier outlets, such as The New York Times, The Wall Street Journal, CNN and USA Today.
His practice spans an array of industries, but he specializes in the healthcare, nonprofit and entertainment sectors, where he’s led award-winning campaigns for a variety of clients, including Kaiser Permanente, YMCA and Georgia Film Academy. His work for City of Hope, formerly Cancer Treatment Centers of American, began with its groundbreaking, development of a comprehensive marketing communications program, carried through establishing the hospital’s reputation for world-class treatment and spurred growth that greatly exceeded patient projections. For Georgia Film Academy, Mike, developed paid, earned, shared and owned media strategies that boosted course enrollment by 22% and established Executive Director Scot Votaw as a go-to industry thought leader. And as Georgia became the “Hollywood of the South,” he led promotion of Pinewood Atlanta Studios’ rebrand as Trilith, a unique 235-acre master-planned community designed for the film and creative industries that’s home to Trilith Live, Trilith Studios, homes, restaurants and retailers.
A native of Tulsa, Oklahoma, Mike earned his degree in speech communication from the University of Georgia. He is deeply engaged in the community, serving on the Board of Trustees for the Chattahoochee Nature Center and co-chairing the PRSA Georgia Healthcare Resource Group. An avid sports enthusiast and tennis player, he resides in Marietta, Georgia, with his wife and two children.