Snail Mail (Times 20,000)
Seal the envelope, slap on a stamp and put the red flag up on the mailbox. Easy enough. But what happens when you want to mail something to 20,000 people? It might not fit in your…
What’s Green Got to Do With It?
Recently I had the honor of participating in two green marketing panels: at the 4th annual Georgia Environmental Conference in Savannah and the Association of Commuter Transportation International Conference in Washington, DC. While the overall green…
The Value of Community Partnerships
Grassroots outreach. Frequently it’s the best way to communicate your message to your target audience, but “grassroots” could be listed in the thesaurus as a synonym for “extremely time consuming.” In the absence of a money…
Cubicle Couture
Cubicles: def – often seen as being symbolic of the human condition of working in a modern office setting due to their uniformity and blandness. Couture: def – French for “high sewing” or “high dressmaking”; refers…
At 103, is the Press Release Past Its Prime?
In today’s world of Twitter-breaking stories and shrinking newsroom staffs, the press release seems to be falling to the wayside. Do reporters even pay attention to the classic release anymore? Is that really what’s going to…
Merchandising Your Media Coverage
You’ve just landed a fabulous story in the Wall Street Journal, your daily newspaper, or a great segment on your local TV station. GREAT! Now you’re in the news. PR efforts are paying off, and that…
Five Addictions
We all have online addictions that we may, or may not, publicly admit to. They are the sites that you visit every day, and when you don’t, you get the same feeling as when you forget…
Knowing An Issue When You See It
Just about every company or organization at one time or another faces an issue that could impact its operations and/or its bottom line. It is (and always has been) an inevitable part of doing business. Savvy…
Twitter Time
I have a confession: I spend a lot of time on Twitter. In my defense, much of that time is spent working on behalf of clients or marketing Cookerly – at least from 9-5. We currently…
Digging In Deep
How do PR practitioners get results for their clients? By knowing what they do, how they do it, why it’s important – bottom line: knowing how to tell their stories. This means more than having a…
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.