Cookerly: Behind the Scenes – Tracy Paden, Senior Vice President
The weirdest thing Tracy has eaten is…
The weirdest thing Tracy has eaten is…
ATLANTA – April 28, 2016 – Cookerly Public Relations, a leading Atlanta-based agency, announced the addition of two teammates to its professional staff. After a five year hiatus, Chip Stewart rejoins the agency as a senior…
LEDGER-ENQUIRER – The BlueCross BlueShield of Georgia operation in Columbus is well positioned for growth whether or not the health-care insurer’s parent firm, Anthem, completes its $54 billion mega-merger with Cigna later this year, said Jeff…
USA TODAY – The tax refunds are really rolling in, with more than 76 million taxpayers having gotten checks averaging almost $3,000 each as of April 1. Read more.
WABE 90.1 FM – Haywood Talcove, CEO of the government division of LexisNexis Risk Solutions, talks about what big data is and how it is used.
THE WALL STREET JOURNAL – When wealthy homeowners renovate, they typically pay with cash or a home-equity loan or line of credit. And they’re less likely to consider whether upgrades will pay for themselves when it…
Find out Keith’s hidden talent…
HUFFINGTON POST – Yasmeen Alamiri was standing in the press pen at a Donald Trump rally in Radford, Virginia, late last month when a man in the crowd called her a terrorist. Read more.
MARKETWATCH – In 2015 people spent a record $325 billion on upgrades to their homes, and it’s predicted by some that spending in 2016 will set yet another record. Here’s a look at which home-improvement projects…
Find out where Rob spent a month…
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
Industry expertise includes banking/finance, energy and automotive across clients such as SunTrust Banks, Colonial Pipeline and Mercedes-Benz USA. Recently, Matt helped launch SunTrust’s first Super Bowl ad and generate earned media for the grand opening of SunTrust Park, the home of the Atlanta Braves.
Matt is also a member of Cookerly’s crisis response team and has experience managing major crises generating national headlines.
Other areas of expertise include designing/implementing communications campaigns, media relations, executive speech writing, media training, survey design and execution, and more.
A Georgia State University graduate with a degree in economics, Matt served as managing editor of the student newspaper. He attended graduate school at George Washington University, receiving a master’s degree in strategic management, public policy and economics (MPA).
As vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
Mike comes to the firm with more than a decade of public relations and journalism experience. As a former news editor, Mike understands how to work with his clients to craft stories that garner recognition on traditional and social media channels. He has led numerous award winning campaigns for a number of clients, including Cancer Treatment Centers of America, Construction Market Data Group and the Georgia Emergency Management Agency’s Ready Georgia campaign. Favorite recent assignments include a campaign to announce McDelivery, McDonald’s new delivery service.
Mike is a native of Tulsa, Oklahoma and a graduate of the University of Georgia where he earned a degree in speech communications. He serves on the PRSA Georgia Chapter Programming Committee and is an avid sports fan and trail runner. He resides in Kennesaw with his wife and two children.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
An award-winning speechwriter, Sheryl comes to the firm with over 20 years’ expertise in media relations, employee communications and community affairs. Some of her best work has occurred while leading product launches, handling crisis situations, managing senior leadership meetings and overseeing employee events.
Sheryl is a Georgia native with an MBA from Amber University and a bachelor’s degree from Georgia State University. Active in the community, she is a Leadership Atlanta graduate currently serving on several boards including Bethany Christian Services. Sheryl is an author, pen collector, avid runner, mentor and philanthropist.
NAPA AUTO PARTS, the nation’s top brand in the automotive aftermarket, is ramping up its retail operation across the country with grand reopening celebrations to show off its transformed “top stores,” expanded inventory and “NAPA Know How.” Cookerly designed a creative program that has successfully sparked conversations across media and social media channels in the target markets, enhanced community relationships, built awareness/visibility, increased customer traffic at store events and helped boost NAPA sales and follow-on business.
The Arthritis Foundation has undergone significant changes and seeks to build upon a renewed direction with fresh perspectives. The foundation relies on Cookerly to infuse new ideas, raise national awareness and engage internal stakeholders to support the organization’s new and powerful “Champion of Yes” branding. The comprehensive communications strategies and tactics conceived and implemented for the foundation put a national focus on the critical nature of arthritis and are helping reinvigorate the organization’s image of one committed to conquering the insidious and debilitating disease.