Cookerly: Behind the Scenes – Sally McDonald, Account Executive
Find out Sally’s hidden talent…
Find out Sally’s hidden talent…
FORBES – Seth Sarelson and Jonathan Treiber met on move-in day as freshmen at Cornell University. They lived in the same dormitory and became fast friends. Both were jazz buffs who collected vinyl records, both enjoyed…
ATLANTA – July 6, 2015 – Cookerly Public Relations, a leading Atlanta-based public relations and marketing communications agency, announced the addition of two interns, Peyton Smith and Kelsey Weiss, for the summer term…
ATLANTA – June 2015 – Cookerly Public Relations recently helped raise awareness of the Atlanta-based Arthritis Foundation and its key priorities with a series of high-profile media stories during National Arthritis Awareness month (May). Additionally, the…
Grammar and proper sentence construction are tools of the trade for writers and editors. But it’s shocking how often we fail to follow the basic rules – and how often we pretend they’re not important anymore.…
ATLANTA – April, 2015 – Cookerly Public Relations will serve as host agency for the 2015 Worldcom Public Relations Group Americas Region conference, October 14 to 16 at the Ritz Carlton Buckhead in Atlanta. Worldcom is the world’s leading partnership of independently-owned public relations firms, with more offices in more cities and countries than any multinational firm…
As pundits from across the media landscape wring their hands over the “debacle” created by Starbucks CEO Howard Schultz’s “#RaceTogether” campaign, questions remain as to what impact this event will have on the company, the race…
ATLANTA – March 23, 2015 – Cookerly Public Relations, a leading Atlanta-based public relations and marketing communications agency, today announced the promotions of Robert Beal and Haley Schwartz to the role of account executive. Beal joined…
Feb. 2015 – Cookerly was tasked with testing Colonial Pipeline’s communications capabilities during an emergency response in the event an incident occurs on their pipeline. Pictured left, several Cookerly members work with the Colonial Public Information…
ATLANTA – January 21, 2015 – Cookerly Public Relations, a leading Atlanta-based agency, today announced the promotion of Cory Stewart to chief operating officer (COO) and the addition of Robert Beal to the role of chief financial officer (CFO), both newly created positions. Designed to effectively manage the increase in both clients and client responsibilities, these positions will allow…
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
Industry expertise includes banking/finance, energy and automotive across clients such as SunTrust Banks, Colonial Pipeline and Mercedes-Benz USA. Recently, Matt helped launch SunTrust’s first Super Bowl ad and generate earned media for the grand opening of SunTrust Park, the home of the Atlanta Braves.
Matt is also a member of Cookerly’s crisis response team and has experience managing major crises generating national headlines.
Other areas of expertise include designing/implementing communications campaigns, media relations, executive speech writing, media training, survey design and execution, and more.
A Georgia State University graduate with a degree in economics, Matt served as managing editor of the student newspaper. He attended graduate school at George Washington University, receiving a master’s degree in strategic management, public policy and economics (MPA).
As vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
Mike comes to the firm with more than a decade of public relations and journalism experience. As a former news editor, Mike understands how to work with his clients to craft stories that garner recognition on traditional and social media channels. He has led numerous award winning campaigns for a number of clients, including Cancer Treatment Centers of America, Construction Market Data Group and the Georgia Emergency Management Agency’s Ready Georgia campaign. Favorite recent assignments include a campaign to announce McDelivery, McDonald’s new delivery service.
Mike is a native of Tulsa, Oklahoma and a graduate of the University of Georgia where he earned a degree in speech communications. He serves on the PRSA Georgia Chapter Programming Committee and is an avid sports fan and trail runner. He resides in Kennesaw with his wife and two children.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
An award-winning speechwriter, Sheryl comes to the firm with over 20 years’ expertise in media relations, employee communications and community affairs. Some of her best work has occurred while leading product launches, handling crisis situations, managing senior leadership meetings and overseeing employee events.
Sheryl is a Georgia native with an MBA from Amber University and a bachelor’s degree from Georgia State University. Active in the community, she is a Leadership Atlanta graduate currently serving on several boards including Bethany Christian Services. Sheryl is an author, pen collector, avid runner, mentor and philanthropist.
NAPA AUTO PARTS, the nation’s top brand in the automotive aftermarket, is ramping up its retail operation across the country with grand reopening celebrations to show off its transformed “top stores,” expanded inventory and “NAPA Know How.” Cookerly designed a creative program that has successfully sparked conversations across media and social media channels in the target markets, enhanced community relationships, built awareness/visibility, increased customer traffic at store events and helped boost NAPA sales and follow-on business.
The Arthritis Foundation has undergone significant changes and seeks to build upon a renewed direction with fresh perspectives. The foundation relies on Cookerly to infuse new ideas, raise national awareness and engage internal stakeholders to support the organization’s new and powerful “Champion of Yes” branding. The comprehensive communications strategies and tactics conceived and implemented for the foundation put a national focus on the critical nature of arthritis and are helping reinvigorate the organization’s image of one committed to conquering the insidious and debilitating disease.