When Product Placements Attack
2: INT OFFICE – NIGHT Fade in on the Main Character sitting at his desk to research a deadly virus. CUT TO: Bing search bar … hands typing on keyboard … pan up back of computer…
Celebrating Divorce (the Social Media Kind)
In the social media world, a lot of the big news concerns new relationships between social platforms – Facebook and Instagram, for instance – but it is rare to hear about the cutting of ties between…
Breaking News! This Headline is Wrong
In an effort to be first out of the gate, “verification” is one step in the breaking news process that doesn’t always make the cut. As Mashable already noted in the immediate aftermath of today’s healthcare…
Are You Ignoring a Potential Goldmine?
One of the most challenging aspects of public relations work is accepting – and even embracing – the loss of control that is inherent in what we do. From opening the morning paper to read the…
The Logic of Rebranding
Only six months into 2012 and I’ve noticed several major household brands rebranding. But WHY do companies (new and old alike) take an introspective look and decide to make this major transformation? Evolution Over time, brands…
Apple Guilt
Warning: The following post was written by a PR professional who uses a BlackBerry (gasp!). So after yesterday’s Worldwide Developers Conference (WWDC), I find myself once again thinking about the Joneses and how best to keep up…
Does Your Company Need a Social Media Policy?
Several weeks ago, I wrote a guest post on PR Breakfast Club about the importance of transparency and full disclosure for PR professionals when posting online. While the Internet lends itself toward anonymity and pseudonymous user…
Smile! Your Brand Is in Pictures
In an instant, a single photograph can connect people, call for action or define a generation. On the other hand, a poorly thought-out advertisement can put even the most respected brands in a tailspin, resulting in…
Content Triumphs Over Advertising on Social Media
In the race to Facebook’s IPO, all the news seemed focused on guessing just how high the valuation would be as well as the litany of reasons that it would achieve dizzying success. And then General…
You Are Not Your Audience
As PR pros, one of the first lessons we learn is that to deliver real results for our clients (and their bottom lines), we need to take ourselves out of the equation. The second lesson is…
As a vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
