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Author Archives: Cookerly

Why (Some) Numbers Don’t Matter

Social MediaBy CookerlyMay 14, 2010Leave a comment

There’s a new Twitter study each week – many of them are useful, many, not so much. I tend to read them all, and look for the information that will be most useful for social media…

The Lost Art of Entertaining

News & NotesBy CookerlyMay 6, 2010Leave a comment

Who doesn’t crave outdoor patios, dimly lit candles (to set the mood), smoky grills and glasses of crisp rosé? The Wall Street Journal Wine Bloggers offer some terrific suggestions for under $25. Good friends, delicious food…

Oh the Places You’ll Go…

Media Relations, News & NotesBy CookerlyApril 29, 2010Leave a comment

PR is more than just media relations. Community relations provides valuable partnerships to strengthen the relationships between local businesses and their communities. Over the past year, I’ve had the opportunity to work with the community relations…

Stressed? Yup, We Are.

News & NotesBy CookerlyApril 26, 2010Leave a comment

Sure, I have a few more gray hairs now than I did a few years ago, but I always chalked that up to signs of wisdom and experience. Apparently … not so much. CNBC (via CareerCast.com)…

The Starting Line

Media Relations, Social MediaBy CookerlyApril 20, 2010Leave a comment

Last week I had the pleasure of participating on a social media panel hosted by the Green Chamber of the South and Southeast Green. An enthusiastic audience posed a lot of thoughtful questions. What stood out…

Every Word Counts… even when you’re not counting

Media Relations, News & NotesBy CookerlyApril 6, 2010Leave a comment

As a professional communicator I’ve come to realize that every word counts. No matter who you are talking to or where you have selected to make your thoughts known, what you say and how you say…

Changes

Brand Marketing, Media RelationsBy CookerlyMarch 30, 2010Leave a comment

I don’t know how you feel about change, but my feelings on the subject are mixed. Dictionary.com seems to share my view. Look up the word “change” and you get 38 entries. Given my love of…

Business Communications. Keep it Simple.

Digital Communications, Media Relations, News & NotesBy CookerlyMarch 22, 2010Leave a comment

Interesting article in yesterday’s New York Times is a good reminder about the importance of brevity and clarity in business communications. Guy Kawasaki is renowned for the 10-20-30 rule of presentations that encourages the presenter to…

These are a few of my favorite things

Digital Communications, Social MediaBy CookerlyMarch 18, 2010Leave a comment

5:45 a.m., my alarm goes off, I reach for my Blackberry (doubles as my alarm), hit snooze, not going to make spin this morning. Rewind, 5 years earlier… a 5:45 wake up call would have been…

How SXSW is Like Sesame Street

Brand Marketing, Digital Communications, Media Relations, News & Notes, Social MediaBy CookerlyMarch 16, 2010Leave a comment

I write this from the floor of Ballroom D at the Austin Convention Center, on my first trip to the South By Southwest Interactive conference (SXSWi), a five-day tech fest before the more well-known music festival. In my first…

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Mike Rieman

Consumer, Corporate & Media

mike riemanAs senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.

Mike comes to the firm with more than a decade of public relations and journalism experience. As a former news editor, Mike understands how to work with his clients to craft stories that garner recognition on traditional and social media channels. He has led numerous award winning campaigns for a number of clients, including Cancer Treatment Centers of America, Construction Market Data Group and the Georgia Emergency Management Agency’s Ready Georgia campaign. Favorite recent assignments include a campaign to announce McDelivery, McDonald’s new delivery service.

Mike is a native of Tulsa, Oklahoma and a graduate of the University of Georgia where he earned a degree in speech communications. He serves on the PRSA Georgia Chapter Programming Committee and is an avid sports fan and trail runner. He resides in Marietta with his wife and two children.

Interested in talking about consumer, corporate or media?

CLICK HERE

napa

Putting our “know how” into practice

NAPA AUTO PARTS, the nation’s top brand in the automotive aftermarket, is ramping up its retail operation across the country with grand reopening celebrations to show off its transformed “top stores,” expanded inventory and “NAPA Know How.” Cookerly designed a creative program that has successfully sparked conversations across media and social media channels in the target markets, enhanced community relationships, built awareness/visibility, increased customer traffic at store events and helped boost NAPA sales and follow-on business.

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Developing award-winning campaigns for OEM

Cookerly helps steer major corporate and executive initiatives for the nation’s #1 luxury automaker including recent award-winning programs such as “Greatness Lives Here” and “No Limits,” initiatives designed to empower the next generation through community activism and education. We recently helped launch the Mercedes-Benz A-Class vehicle line including MBUX artificial intelligence including tie-ins with the Super Bowl, Ludacris and the Ron Clark Academy. Leveraging paid, earned, shared and owned media, the Cookerly team supports MBUSA across both external and internal channels.

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Sheryl Sellaway

Corporate Communications

As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.

An award-winning speechwriter, Sheryl comes to the firm with over 20 years’ expertise in media relations, employee communications and community affairs. Some of her best work has occurred while leading product launches, handling crisis situations, managing senior leadership meetings and overseeing employee events.

Sheryl is a Georgia native with an MBA from Amber University and a bachelor’s degree from Georgia State University. Active in the community, she is a Leadership Atlanta graduate currently serving on several boards including Bethany Christian Services. Sheryl is an author, pen collector, avid runner, mentor and philanthropist.

Interested in talking about corporate communications?

CLICK HERE

Emily Rios

Consumer, Healthcare & Integrated Marketing

As vice president at Cookerly, Emily Rios leads media relations, internal communications and integrated marketing programs for consumer, healthcare, real estate and non-profit clients.

Emily has an excellent track record in building and maintaining relationships with the media and has landed significant placements with CNN, USA TODAY, CNBC, U.S. News and World Report and more. She spearheads internal campaigns for Mercedes-Benz USA and Novelis, as well as integrated marketing and social media programs for Pinewood Forest, a new urbanist community adjacent to the second largest movie studio in the country.

Emily has more than 15 years of experience in communications and has worked on a number of award-winning campaigns for clients such as SunTrust, Shepherd’s Men and Mercedes-Benz USA.

Emily graduated cum laude from Spring Hill College in Mobile, AL with a degree in communication arts and is a member of the PRSA Georgia Chapter. Emily resides in Smyrna with her husband and two sons.

Interested in talking about consumer, healthcare or integrated marketing?

CLICK HERE

Tim Pengelly

Creative Services

Tim PengellyAs design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.

With more than 20 years of experience as an award-winning designer of print, multimedia and web campaigns, Tim provides expertise in the creative development of branding campaigns, print collateral, advertising and digital media.

As an honor graduate of the Savannah College of Art and Design, he earned dual degrees in graphic design and illustration.

Interested in talking about creative services?

CLICK HERE

Matt Cochran

Corporate Communications

matt cochranAs a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.

Industry expertise includes banking/finance, energy and automotive across clients such as SunTrust Banks, Colonial Pipeline and Mercedes-Benz USA. Recently, Matt helped launch SunTrust’s first Super Bowl ad and generate earned media for the grand opening of SunTrust Park, the home of the Atlanta Braves.

Matt is also a member of Cookerly’s crisis response team and has experience managing major crises generating national headlines.

Other areas of expertise include designing/implementing communications campaigns, media relations, executive speech writing, media training, survey design and execution, and more.

A Georgia State University graduate with a degree in economics, Matt served as managing editor of the student newspaper. He attended graduate school at George Washington University, receiving a master’s degree in strategic management, public policy and economics (MPA).

Interested in talking about corporate communications?

CLICK HERE

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Fresh perspectives for venerated national healthcare advocacy organization

The Arthritis Foundation has undergone significant changes and seeks to build upon a renewed direction with fresh perspectives. The foundation relies on Cookerly to infuse new ideas, raise national awareness and engage internal stakeholders to support the organization’s new and powerful “Champion of Yes” branding. The comprehensive communications strategies and tactics conceived and implemented for the foundation put a national focus on the critical nature of arthritis and are helping reinvigorate the organization’s image of one committed to conquering the insidious and debilitating disease.