The bright side of the news
Ever hear the old adage, “Look on the bright side. Things could be worse”? Sometimes this cliché may be more meaningful than we realize. It’s been a tough week in current events. The U.S. government is facing a…
Netflix Nixes Customers with Poor Media Relations
I have been a Netflix subscriber for a year. Not because I’m a huge movie buff, but because my post-graduation budget couldn’t afford cable. I never had any complaints about the service until last week, when…
The Google+ Hype
You’ve seen the hype. The Internet is going insane evaluating Google+ along with its features and uses. “What does this mean for Facebook and Twitter? Who will win?” “Do we NEED another social network?” “What does…
Sun Protection Factor (SPF): Read this, Listen to that
It’s always there, staring you in the face – that flashing red-light on the right-hand corner of your smartphone. Flash, blink, flash-flash. Who’s there? An interview request from a reporter? A client crisis that needs immediate attention? A…
Is social media really new?
I’ve watched the social media phenomena unfold and it has been very interesting to observe. Some ideas have become blockbusters, some have just been busts and others have been flashes in the pan. Do we know…
Finding Missed Marketing Opportunities
Missing: Simple tactics that make your marketing efforts even more effective. Last seen used by some of the most successful and popular brands. Responds best when applied by communications professionals, but easy-to-implement for most businesses and…
Powering Perceptions for 20 Years: Reflections from Carol
2011 marks the 20th anniversary of Cookerly Public Relations. Time truly does fly when you’re having fun. This year will mark my 14th year here, and my peers Chip Stewart and Jane Stout also have long…
“The Oprah Effect” – Do You Have It?
Were you one of the millions of people “ugly-crying” while watching the finale of The Oprah Winfrey Show? Growing up, it seemed like everyone was obsessed with Oprah, which I never understood…until yesterday. It caught me…
Is Web-Based Video Part of Your Marketing Mix? 4 Keys to Using It
Public relations. Most people equate the field with press releases, talking points, fact sheets or possibly bylined feature articles. Words, words and more words. But increasingly, PR efforts are focused as much on visual elements as…
Social media becomes a real lifesaver, but is it really a “new” medium?
I am truly amazed at the number of ways in which social media is impacting our lives and how it has become ingrained in our culture. To me, it is even more remarkable that social media…
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.