Public Relations’ Wikipedia Problem
When you search for a product or company, in many instances, Wikipedia will be on the first page – if not the first listing – of your search results. With the announcement of the last publication of…
How Is Social Media Like a Telephone?
It sounds like the introduction to a clever riddle, but this is the question marketers should be asking themselves as brands (and fans) move their activities increasingly online. How is social media like a telephone? Ten…
At Six Years, Twitter Still Benefits Your Business
Nearly a week ago, Twitter celebrated its sixth birthday. Just six years ago, co-founder Jack Dorsey published the very first public Tweet to the world – probably unaware that his 24-character message would be the start to…
Don’t Be Pinned for Pinterest’s Paltry Pin Protection
Update: Since this blog post, Pinterest has provided an updated Terms of Use that will be effective April 6. You can view the full list of updates here. If you’re an active pinner, you may have…
Content is NOT King
Wait, what? Are you sure? Content has been usurped? Just ask any one of the SXSW panelists who presented “Facebook Customer Service Challenge for Brands” and the answer is a resounding “yes.” The new saying goes:…
Agile Marketing: Is Your Brand Ready? Lessons from SXSW
Several of us are in Austin this week, attending the now 17-year-old Interactive portion of the South by Southwest festival (SXSW) (side note: why are we still calling it “new” media?). With the torrent of information…
Is Social Media Etiquette Necessary?
There is a continuing debate on Twitter over the proper social media etiquette when someone retweets you. Should you thank them, or should you ignore the retweet? Some social media specialists are arguing that, “No! There…
Timeline for Brands: A Brave New World of Marketing?
By far the biggest news of last week was the announcement by Facebook to roll out the Timeline feature to all brand pages. Or maybe it was just the biggest news of the week for me. …
Rumors of Our Demise are Greatly Exaggerated
PR is not dying. Surprised? Probably not, since this is a PR agency’s blog. But, if any number of industry articles over the recent past are to be believed, the PR industry is at risk of…
Say what you mean and mean what you say
One of my pet peeves is when people overuse clichés that a) don’t really illustrate their point, and b) confuse the reader. According to Webster’s Dictionary, a cliché is a “hackneyed expression or idea.” Hackneyed means…
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.