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Author Archives: Cookerly

Clients in the News – Westin: How Hotel Rooms Are Evolving for Today’s Wellness Traveler

Client ConnectionBy CookerlyJune 3, 2016

U.S. NEWS & WORLD REPORT – Gone are the days of accepting hotel guest rooms filled with smoke, germy surfaces and stagnant air. With personalization becoming a growing trend in all aspects of travel – from…

Cookerly Provides PR Program for Avison Young Deal Makers

NewsroomBy CookerlyMay 28, 2016

ATLANTA – May 2016: In less than five years, the Atlanta office of Avison Young has grown from a managing director to more than 100 employees, yet they have received little to no media attention about…

Clients in the News – Arthritis Foundation: Tampa teenager 1 of 300,000 kids living with arthritis

Client ConnectionBy CookerlyMay 21, 2016

WFTS-TV (ABC) TAMPA BAY – Teenager Park Lentini wouldn’t be who you think of when you hear “arthritis.” The 16-year-old was diagnosed eight years ago. He’s been in and out of hospitals for years. It’s still…

Clients in the News – Guardian Pharmacy: How an LTC pharmacy can help your assisted living community

Client ConnectionBy CookerlyMay 12, 2016

MCKNIGHT’S SENIOR LIVING – Resident and family satisfaction is critical to retention and reputation for almost every senior living community. Just like no two communities are alike, however, no two residents have the same needs, creating…

Cookerly: Behind the Scenes – Tracy Paden, Senior Vice President

Behind the ScenesBy CookerlyMay 10, 2016Leave a comment

The weirdest thing Tracy has eaten is…

Cookerly Welcomes Two New Teammates

NewsroomBy CookerlyApril 28, 2016

ATLANTA – April 28, 2016 – Cookerly Public Relations, a leading Atlanta-based agency, announced the addition of two teammates to its professional staff. After a five year hiatus, Chip Stewart rejoins the agency as a senior…

Clients in the News – BlueCross president: Columbus operation poised for job growth

Client ConnectionBy CookerlyApril 18, 2016

LEDGER-ENQUIRER – The BlueCross BlueShield of Georgia operation in Columbus is well positioned for growth whether or not the health-care insurer’s parent firm, Anthem, completes its $54 billion mega-merger with Cigna later this year, said Jeff…

Clients in the News – SunTrust: Go ahead and blow your tax refund (5% of it, that is)

Client ConnectionBy CookerlyApril 15, 2016

USA TODAY – The tax refunds are really rolling in, with more than 76 million taxpayers having gotten checks averaging almost $3,000 each as of April 1. Read more.

Clients in the News – LexisNexis Risk Solutions – Closer Look: BeBe Winans; Big Data; Aging; And More

Client ConnectionBy CookerlyApril 14, 2016

WABE 90.1 FM – Haywood Talcove, CEO of the government division of LexisNexis Risk Solutions, talks about what big data is and how it is used.

Clients in the News – LightStream: How the Rich Renovate

Client ConnectionBy CookerlyApril 13, 2016

THE WALL STREET JOURNAL – When wealthy homeowners renovate, they typically pay with cash or a home-equity loan or line of credit. And they’re less likely to consider whether upgrades will pay for themselves when it…

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Cookerly PR | Public Relations, Communications & Marketing Services
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Mike Rieman

Consumer, Corporate & Media

mike riemanAs senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.

Mike comes to the firm with more than a decade of public relations and journalism experience. As a former news editor, Mike understands how to work with his clients to craft stories that garner recognition on traditional and social media channels. He has led numerous award winning campaigns for a number of clients, including Cancer Treatment Centers of America, Construction Market Data Group and the Georgia Emergency Management Agency’s Ready Georgia campaign. Favorite recent assignments include a campaign to announce McDelivery, McDonald’s new delivery service.

Mike is a native of Tulsa, Oklahoma and a graduate of the University of Georgia where he earned a degree in speech communications. He serves on the PRSA Georgia Chapter Programming Committee and is an avid sports fan and trail runner. He resides in Marietta with his wife and two children.

Interested in talking about consumer, corporate or media?

CLICK HERE

napa

Putting our “know how” into practice

NAPA AUTO PARTS, the nation’s top brand in the automotive aftermarket, is ramping up its retail operation across the country with grand reopening celebrations to show off its transformed “top stores,” expanded inventory and “NAPA Know How.” Cookerly designed a creative program that has successfully sparked conversations across media and social media channels in the target markets, enhanced community relationships, built awareness/visibility, increased customer traffic at store events and helped boost NAPA sales and follow-on business.

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Developing award-winning campaigns for OEM

Cookerly helps steer major corporate and executive initiatives for the nation’s #1 luxury automaker including recent award-winning programs such as “Greatness Lives Here” and “No Limits,” initiatives designed to empower the next generation through community activism and education. We recently helped launch the Mercedes-Benz A-Class vehicle line including MBUX artificial intelligence including tie-ins with the Super Bowl, Ludacris and the Ron Clark Academy. Leveraging paid, earned, shared and owned media, the Cookerly team supports MBUSA across both external and internal channels.

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Sheryl Sellaway

Corporate Communications

As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.

An award-winning speechwriter, Sheryl comes to the firm with over 20 years’ expertise in media relations, employee communications and community affairs. Some of her best work has occurred while leading product launches, handling crisis situations, managing senior leadership meetings and overseeing employee events.

Sheryl is a Georgia native with an MBA from Amber University and a bachelor’s degree from Georgia State University. Active in the community, she is a Leadership Atlanta graduate currently serving on several boards including Bethany Christian Services. Sheryl is an author, pen collector, avid runner, mentor and philanthropist.

Interested in talking about corporate communications?

CLICK HERE

Emily Rios

Consumer, Healthcare & Integrated Marketing

As vice president at Cookerly, Emily Rios leads media relations, internal communications and integrated marketing programs for consumer, healthcare, real estate and non-profit clients.

Emily has an excellent track record in building and maintaining relationships with the media and has landed significant placements with CNN, USA TODAY, CNBC, U.S. News and World Report and more. She spearheads internal campaigns for Mercedes-Benz USA and Novelis, as well as integrated marketing and social media programs for Pinewood Forest, a new urbanist community adjacent to the second largest movie studio in the country.

Emily has more than 15 years of experience in communications and has worked on a number of award-winning campaigns for clients such as SunTrust, Shepherd’s Men and Mercedes-Benz USA.

Emily graduated cum laude from Spring Hill College in Mobile, AL with a degree in communication arts and is a member of the PRSA Georgia Chapter. Emily resides in Smyrna with her husband and two sons.

Interested in talking about consumer, healthcare or integrated marketing?

CLICK HERE

Tim Pengelly

Creative Services

Tim PengellyAs design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.

With more than 20 years of experience as an award-winning designer of print, multimedia and web campaigns, Tim provides expertise in the creative development of branding campaigns, print collateral, advertising and digital media.

As an honor graduate of the Savannah College of Art and Design, he earned dual degrees in graphic design and illustration.

Interested in talking about creative services?

CLICK HERE

Matt Cochran

Corporate Communications

matt cochranAs a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.

Industry expertise includes banking/finance, energy and automotive across clients such as SunTrust Banks, Colonial Pipeline and Mercedes-Benz USA. Recently, Matt helped launch SunTrust’s first Super Bowl ad and generate earned media for the grand opening of SunTrust Park, the home of the Atlanta Braves.

Matt is also a member of Cookerly’s crisis response team and has experience managing major crises generating national headlines.

Other areas of expertise include designing/implementing communications campaigns, media relations, executive speech writing, media training, survey design and execution, and more.

A Georgia State University graduate with a degree in economics, Matt served as managing editor of the student newspaper. He attended graduate school at George Washington University, receiving a master’s degree in strategic management, public policy and economics (MPA).

Interested in talking about corporate communications?

CLICK HERE

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Fresh perspectives for venerated national healthcare advocacy organization

The Arthritis Foundation has undergone significant changes and seeks to build upon a renewed direction with fresh perspectives. The foundation relies on Cookerly to infuse new ideas, raise national awareness and engage internal stakeholders to support the organization’s new and powerful “Champion of Yes” branding. The comprehensive communications strategies and tactics conceived and implemented for the foundation put a national focus on the critical nature of arthritis and are helping reinvigorate the organization’s image of one committed to conquering the insidious and debilitating disease.