Is your story being told, and is it reaching your desired audiences?
A critical element in public relations and marketing campaigns, media relations is as much an art as a science. Positive press coverage provides credibility and AI-discoverability for organizations to boost reputations, and the power of visibility can drive sales and change behavior.
Cookerly’s robust range of media relations services is unrivaled. Our seasoned team of strategists and writers includes former journalists, broadcast reporters and business-savvy MBAs who know how to develop and package a compelling story. Cultivated over decades, we’ve developed a unique media blitz process for working with top media that’s resulted in many thousands of tier-one, trade and broadcast placements:
- Understand what resonates with reporters, and create timely news hooks.
- Integrate a range of research, messages and content for creative pitches.
- Create news with surveys; pull in independent experts to augment a story.
- Leverage relationships with national and local media to open doors for ongoing press.
- Merchandise coverage across digital channels to build brand awareness and engagement; share news with sales teams to drive revenue.
While clients come to us to get their news covered, avoiding negative press and minimizing the media spotlight during a crisis or issue is equally important. Cookerly’s media relations experts are skilled at both.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
With more than two decades of experience in public relations and journalism, Mike is a strategic communications leader who focuses on media relations and reputation management.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
Chip Stewart is a strategist for the agency’s content services across all media. He helps clients develop blogs, videos, editorials and advertorials, mobile apps, infographic campaigns and annual reports. He is integral in the agency’s management and execution of crisis and issues management programs across a broad range of industries including petroleum, mining, transportation, healthcare, data management and many more.
Stephen specializes in media and speaker training, national media relations campaigns, and customized brainstorms to help companies break through the ordinary, change behaviors, or attract attention in new and different ways.
As senior vice president and chief talent officer of Cookerly, Keith Bowermaster leads the firm’s health care practice, shepherds clients through all facets of integrated marketing, manages reputation issues including complex issues and crises and helps cultivate a bright and engaged agency staff at all levels.
Beth oversees strategic communications and integrated marketing campaigns for corporate, business-to-business, technology and healthcare clients. With a focus on brand-building, reputation management and cross-channel engagement, she helps companies connect with key audiences and create lasting impact.
Cory has been instrumental in the agency’s continued growth, leading its business development, recruitment and much more. He also helps lead the agency’s widely recognized crisis and issue management practice and directs integrated corporate communications campaigns for many notable public and private companies.
Tracy leads strategic communications and integrated marketing programs for global corporations, governmental agencies and national nonprofit organizations, with a passion for AI and technology, communities, and the environment and sustainability.
In her role as executive vice president of Cookerly, Jane Stout, APR, oversees financial and professional services accounts and sets integrated marketing strategy for the company’s top clients. From creative brand-building to reputation management, she and the Cookerly team leverage traditional and social communications channels to engage with key publics, consistently exceeding client expectations.
As the firm’s founder, Carol is a chief strategist for building and sustaining brands. However, her deft management of complex crises and issues over three decades has made Cookerly a top choice for clients when adversity strikes. Under her direction, the agency has been the lead strategist in scores of permitting efforts, contamination issues, natural and man-made disaster responses, instances of legislative and judicial activism, and challenging personnel matters, including C-suite succession, whistleblowers, discrimination and harassment in nearly every major industry.
