You’ve heard about it, studied it and been tested on it, but how does your PR coursework translate into the real world? To hear firsthand from industry professionals what practicing PR really entails, please join us for Reality PR: A Workshop for Prospective Practitioners.
On Friday, January 30, we invite college juniors and seniors to spend an afternoon at Cookerly Public Relations for a one-of-a-kind program. Get a taste of agency life as our PR pros share insights on key aspects of the industry, including issues management, media relations and social media, through interactive sessions and activities. The workshop will also feature a Q&A session where you can ask your hard-hitting questions and networking time with our team and fellow attendees.
Finally, every Reality PR participant will receive a free resume critique from Cookerly’s HR specialist.
WHERE
Cookerly Public Relations
3424 Peachtree Rd NE Suite 500
Atlanta, GA 30326
WHEN
Friday, January 30, 2015
12:30 p.m. – 4:30 p.m.
HOW
To apply, complete this application by January 16, 2015 and email it along with your resume and a writing sample to realitypr@cookerly.com. Spaces are limited, so apply early!
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
In her role as executive vice president of Cookerly, Jane Stout, APR, oversees financial and professional services accounts and sets integrated marketing strategy for the company’s top clients. From creative brand-building to reputation management, she and the Cookerly team leverage traditional and social communications channels to engage with key publics, consistently exceeding client expectations.
Tracy Paden is a senior vice president of Cookerly Public Relations, leading strategic communications and integrated marketing programs for global corporations, governmental agencies and national nonprofit organizations. She develops and executes campaigns that help clients reach stakeholders through multi-channel communications, engaging target audiences with brand-building narratives aligned to strategic objectives.
Beth McKenna is a senior vice president at Cookerly Public Relations, leading strategic communications and integrated marketing campaigns for corporate, business-to-business, technology and healthcare clients. With a focus on brand-building, reputation management and cross-channel engagement, she helps companies connect with key audiences and create lasting impact.
Stephen Michael Brown, APR, Fellow PRSA is president of Cookerly Public Relations. He helps strategize consumer and corporate campaigns, develop digital communications programs and ideate for all facets of integrated marketing initiatives. Favorite recent assignments include brand activations for nationwide clients at the Super Bowl, the Olympics and the Kentucky Derby.
Chip Stewart is a strategist for the agency’s content services across all media. He helps clients develop blogs, videos, editorials and advertorials, mobile apps, infographic campaigns and annual reports. He is integral in the agency’s management and execution of crisis and issues management programs across a broad range of industries including petroleum, mining, transportation, healthcare, data management and many more.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
In his role as chief executive officer of Cookerly, Cory has been instrumental in the agency’s continued growth, leading its business development, recruitment and much more. He also helps lead the agency’s widely recognized crisis and issue management practice and directs integrated corporate communications campaigns for many notable public and private companies.
As the founder of the firm, Carol Cookerly is a chief strategist for building and sustaining brands. However, it is her deft management of complex crises and issues over three decades that has made Cookerly a top choice for clients when adversity strikes. Under her direction, the agency has been the lead strategist in scores of permitting efforts, contamination issues, natural and manmade disaster responses, instances of legislative and judicial activism, and challenging personnel matters including C-suite succession, whistleblowers, discrimination and harassment in just about every major industry.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
As senior vice president and chief talent officer of Cookerly, Keith Bowermaster leads the firm’s health care practice, shepherds clients through all facets of integrated marketing, manages reputation issues including complex issues and crises and helps cultivate a bright and engaged agency staff at all levels.