You’ve heard about it, studied it and been tested on it, but how does your PR coursework translate into the real world? To hear firsthand from industry professionals what practicing PR really entails, please join us for Reality PR: A Workshop for Prospective Practitioners.
On Friday, January 30, we invite college juniors and seniors to spend an afternoon at Cookerly Public Relations for a one-of-a-kind program. Get a taste of agency life as our PR pros share insights on key aspects of the industry, including issues management, media relations and social media, through interactive sessions and activities. The workshop will also feature a Q&A session where you can ask your hard-hitting questions and networking time with our team and fellow attendees.
Finally, every Reality PR participant will receive a free resume critique from Cookerly’s HR specialist.
WHERE
Cookerly Public Relations
3424 Peachtree Rd NE Suite 500
Atlanta, GA 30326
WHEN
Friday, January 30, 2015
12:30 p.m. – 4:30 p.m.
HOW
To apply, complete this application by January 16, 2015 and email it along with your resume and a writing sample to realitypr@cookerly.com. Spaces are limited, so apply early!
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As the founder of the firm, Carol Cookerly is a chief strategist for building and sustaining brands. However, it is her deft management of complex crises and issues over three decades that has made Cookerly a top choice for clients when adversity strikes. Under her direction, the agency has been the lead strategist in scores of permitting efforts, contamination issues, natural and manmade disaster responses, instances of legislative and judicial activism, and challenging personnel matters including C-suite succession, whistleblowers, discrimination and harassment in just about every major industry.
In his role as chief executive officer of Cookerly, Cory Stewart manages issues and crisis response for a wide range of clients.
In his role as senior vice president of Cookerly, Chip Stewart is the head strategist for content services across all media. He shepherds the Cookerly Content Hub and can help clients get started on a blog or a vlog, a video or an editorial series, a mobile app or a meme, an infographic campaign or an annual report.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
In her role as executive vice president of Cookerly, Jane Stout, APR, oversees financial and professional services accounts and sets integrated marketing strategy for the company’s top clients. From creative brand-building to reputation management, she and the Cookerly team leverage traditional and social communications channels to engage with key publics, consistently exceeding client expectations.
In her role as senior vice president of Cookerly, Tracy Paden heads business-to-business accounts and high-profile integrated marketing campaigns for government, transportation, nonprofits and the public good. She leads massive cause marketing programs, devising strategies to drive behavioral change on issues from clean air to littering. She is also highly experienced in managing government contracts and budgets.
As senior vice president of Cookerly, Beth McKenna oversees integrated marketing campaigns for business-to-business, technology and hospitality clients. From creative brand-building to reputation management, she and her team leverage traditional and social communications channels to engage with key publics.
As senior vice president and chief talent officer of Cookerly, Keith Bowermaster leads the firm’s health care practice, shepherds clients through all facets of integrated marketing, manages reputation issues including complex issues and crises and helps cultivate a bright and engaged agency staff at all levels.