This weekend, college basketball takes center stage as the NCAA Final Four commences in Minneapolis. While the tournament has been unkind to perennial favorites such as North Carolina and Duke, it has provided tremendous excitement for four quality teams that can hold their heads high despite the outcome of this weekend’s games.
Whether your team is still alive or not, chances are you still have a dog in the fight. According to the American Gaming Association, roughly 70 million NCAA brackets were filled out this year. While you’re looking to make your final bets this weekend, many organizations are betting on PR to elevate their profile and improve their bottom line.
In honor of the big games, we’ve assembled our own Final Four of integrated marketing components, when leveraged correctly, will have you cutting down the nets as “One Shining Moment” blasts from the speakers.
These components are often siloed within specific teams at organizations, but what if the four teams worked together to create one championship campaign?
Let’s look at the teams.
The Paid Pipers – This team is characterized by its ability to create traditional and digital advertising campaigns that hit at a high percentage. Quality events and sponsorships have elevated them to the top-of-the-class.
The Owned Omnipotents – This team’s website, online press room, blog and internal newsletter have earned rave reviews from experts. Their internal publication and newsletter have also consistently received cheers from even the casual observer.
The Shared Sensations – This team knows how to optimize social media and is masterful creating shareable content. They’ve been praised for their ability to work closely with the earned media team to amplify content.
The Earned Extraordinaires – This team knows how to communicate with clients and media alike and consistently grabs the headlines. Preparation has separated them from the pack. This team is literally prepared for any potential situation that may occur.
Is your company maximizing playing as a team? Check out our handy checklist below. If you can’t mark each box, perhaps it’s time to bring in some new recruits who can help you get the job done.