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Author Archives: Mike Rieman

The Final Four of Integrated Marketing

Brand MarketingBy Mike RiemanApril 3, 2019Leave a comment

This weekend, college basketball takes center stage as the NCAA Final Four commences in Minneapolis.  While the tournament has been unkind to perennial favorites such as North Carolina and Duke, it has provided tremendous excitement for…

The Ever-Changing Face of Twitter

Brand Marketing, Digital Communications, Social MediaBy Mike RiemanDecember 19, 2017Leave a comment

Twitter leadership claims the 11 year-old company is no longer just a social media platform, but is moving toward being the world’s leading source of breaking news and information. CEO Jack Dorsey didn’t mince words when…

How did Coachella become one of the world’s most popular music festivals?

Brand Marketing, Random ThoughtsBy Mike RiemanApril 27, 2016Leave a comment

My nine-year-old daughter loves music almost as much as I do. Despite a tremendous difference in what we choose to listen to, we can agree on one thing; we both want to go to Coachella. The…

Selectively Silent: How J.D. Salinger Found Power in Choosing When to Speak to the Media

Media RelationsBy Mike RiemanFebruary 21, 2014Leave a comment

J.D. Salinger. The name alone evokes a mysterious feeling. Who was this man? What motivated him? Like most literary nerds, I’ve had questions for years that mostly went unanswered. That is until recently. A new documentary…

Not All Spokespeople are Created Equal

Media RelationsBy Mike RiemanSeptember 24, 20131 Comment

Establishing an organizational spokesperson is one of the first steps in creating an effective PR strategy. The right representative can positively shape an organization’s image and reputation by providing a face to the company, humanizing the…

Are Your Facebook Posts Scoring a Slam Dunk?

Social MediaBy Mike RiemanNovember 20, 2012Leave a comment

I’ve been officially counting down to the start of college basketball season since the University of North Carolina Tar Heels fell to the Kansas Jayhawks on March 25 in last season’s NCAA Tournament.  Yes, I am…

Creating a Story That Will Leave a Lasting Impression

News & NotesBy Mike RiemanNovember 10, 2011Leave a comment

Public relations, when done right, can have a lasting legacy. Just ask William Laughead. While you might not recognize Laughead’s name at first glance, there is no doubt that you are familiar with his creation—Paul Bunyan,…

Pitching Reporters: Don’t Be Like Newman

Media RelationsBy Mike RiemanSeptember 20, 2011Leave a comment

It’s an age-old question: What do reporters want from PR folks? In preparing for this blog, I thought about supplying you with some best practices, but instead I decided to ask a few of my former colleagues from…

Leadership: My PR Lesson from Abraham Lincoln

Issues Management, Media RelationsBy Mike RiemanAugust 8, 2011Leave a comment

My aunt has always been fascinated by the Civil War. Me, I’ve always enjoyed learning about the War, but my interest never really grew past watching an occasional documentary on TV. Despite my indifference, I suppose…

Image and Brand: Can We Learn From Donald Trump?

Brand MarketingBy Mike RiemanMay 23, 2011Leave a comment

Love him or hate him, Donald Trump knows how to grab the attention of the media. When he announced last week that he was pulling his name out of the running for the presidency of the…

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Mike Rieman

Consumer, Corporate & Media

mike riemanAs senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.

Mike comes to the firm with more than a decade of public relations and journalism experience. As a former news editor, Mike understands how to work with his clients to craft stories that garner recognition on traditional and social media channels. He has led numerous award winning campaigns for a number of clients, including Cancer Treatment Centers of America, Construction Market Data Group and the Georgia Emergency Management Agency’s Ready Georgia campaign. Favorite recent assignments include a campaign to announce McDelivery, McDonald’s new delivery service.

Mike is a native of Tulsa, Oklahoma and a graduate of the University of Georgia where he earned a degree in speech communications. He serves on the PRSA Georgia Chapter Programming Committee and is an avid sports fan and trail runner. He resides in Marietta with his wife and two children.

Interested in talking about consumer, corporate or media?

CLICK HERE

napa

Putting our “know how” into practice

NAPA AUTO PARTS, the nation’s top brand in the automotive aftermarket, is ramping up its retail operation across the country with grand reopening celebrations to show off its transformed “top stores,” expanded inventory and “NAPA Know How.” Cookerly designed a creative program that has successfully sparked conversations across media and social media channels in the target markets, enhanced community relationships, built awareness/visibility, increased customer traffic at store events and helped boost NAPA sales and follow-on business.

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Developing award-winning campaigns for OEM

Cookerly helps steer major corporate and executive initiatives for the nation’s #1 luxury automaker including recent award-winning programs such as “Greatness Lives Here” and “No Limits,” initiatives designed to empower the next generation through community activism and education. We recently helped launch the Mercedes-Benz A-Class vehicle line including MBUX artificial intelligence including tie-ins with the Super Bowl, Ludacris and the Ron Clark Academy. Leveraging paid, earned, shared and owned media, the Cookerly team supports MBUSA across both external and internal channels.

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Sheryl Sellaway

Corporate Communications

As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.

An award-winning speechwriter, Sheryl comes to the firm with over 20 years’ expertise in media relations, employee communications and community affairs. Some of her best work has occurred while leading product launches, handling crisis situations, managing senior leadership meetings and overseeing employee events.

Sheryl is a Georgia native with an MBA from Amber University and a bachelor’s degree from Georgia State University. Active in the community, she is a Leadership Atlanta graduate currently serving on several boards including Bethany Christian Services. Sheryl is an author, pen collector, avid runner, mentor and philanthropist.

Interested in talking about corporate communications?

CLICK HERE

Emily Rios

Consumer, Healthcare & Integrated Marketing

As vice president at Cookerly, Emily Rios leads media relations, internal communications and integrated marketing programs for consumer, healthcare, real estate and non-profit clients.

Emily has an excellent track record in building and maintaining relationships with the media and has landed significant placements with CNN, USA TODAY, CNBC, U.S. News and World Report and more. She spearheads internal campaigns for Mercedes-Benz USA and Novelis, as well as integrated marketing and social media programs for Pinewood Forest, a new urbanist community adjacent to the second largest movie studio in the country.

Emily has more than 15 years of experience in communications and has worked on a number of award-winning campaigns for clients such as SunTrust, Shepherd’s Men and Mercedes-Benz USA.

Emily graduated cum laude from Spring Hill College in Mobile, AL with a degree in communication arts and is a member of the PRSA Georgia Chapter. Emily resides in Smyrna with her husband and two sons.

Interested in talking about consumer, healthcare or integrated marketing?

CLICK HERE

Tim Pengelly

Creative Services

Tim PengellyAs design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.

With more than 20 years of experience as an award-winning designer of print, multimedia and web campaigns, Tim provides expertise in the creative development of branding campaigns, print collateral, advertising and digital media.

As an honor graduate of the Savannah College of Art and Design, he earned dual degrees in graphic design and illustration.

Interested in talking about creative services?

CLICK HERE

Matt Cochran

Corporate Communications

matt cochranAs a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.

Industry expertise includes banking/finance, energy and automotive across clients such as SunTrust Banks, Colonial Pipeline and Mercedes-Benz USA. Recently, Matt helped launch SunTrust’s first Super Bowl ad and generate earned media for the grand opening of SunTrust Park, the home of the Atlanta Braves.

Matt is also a member of Cookerly’s crisis response team and has experience managing major crises generating national headlines.

Other areas of expertise include designing/implementing communications campaigns, media relations, executive speech writing, media training, survey design and execution, and more.

A Georgia State University graduate with a degree in economics, Matt served as managing editor of the student newspaper. He attended graduate school at George Washington University, receiving a master’s degree in strategic management, public policy and economics (MPA).

Interested in talking about corporate communications?

CLICK HERE

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Fresh perspectives for venerated national healthcare advocacy organization

The Arthritis Foundation has undergone significant changes and seeks to build upon a renewed direction with fresh perspectives. The foundation relies on Cookerly to infuse new ideas, raise national awareness and engage internal stakeholders to support the organization’s new and powerful “Champion of Yes” branding. The comprehensive communications strategies and tactics conceived and implemented for the foundation put a national focus on the critical nature of arthritis and are helping reinvigorate the organization’s image of one committed to conquering the insidious and debilitating disease.