This weekend, college basketball takes center stage as the NCAA Final Four commences in Minneapolis. While the tournament has been unkind to perennial favorites such as North Carolina and Duke, it has provided tremendous excitement for…
Twitter leadership claims the 11 year-old company is no longer just a social media platform, but is moving toward being the world’s leading source of breaking news and information. CEO Jack Dorsey didn’t mince words when…
My nine-year-old daughter loves music almost as much as I do. Despite a tremendous difference in what we choose to listen to, we can agree on one thing; we both want to go to Coachella. The…
J.D. Salinger. The name alone evokes a mysterious feeling. Who was this man? What motivated him? Like most literary nerds, I’ve had questions for years that mostly went unanswered. That is until recently. A new documentary…
Establishing an organizational spokesperson is one of the first steps in creating an effective PR strategy. The right representative can positively shape an organization’s image and reputation by providing a face to the company, humanizing the…
I’ve been officially counting down to the start of college basketball season since the University of North Carolina Tar Heels fell to the Kansas Jayhawks on March 25 in last season’s NCAA Tournament. Yes, I am…
Public relations, when done right, can have a lasting legacy. Just ask William Laughead. While you might not recognize Laughead’s name at first glance, there is no doubt that you are familiar with his creation—Paul Bunyan,…
It’s an age-old question: What do reporters want from PR folks? In preparing for this blog, I thought about supplying you with some best practices, but instead I decided to ask a few of my former colleagues from…
My aunt has always been fascinated by the Civil War. Me, I’ve always enjoyed learning about the War, but my interest never really grew past watching an occasional documentary on TV. Despite my indifference, I suppose…
Love him or hate him, Donald Trump knows how to grab the attention of the media. When he announced last week that he was pulling his name out of the running for the presidency of the…
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
As vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.