Challenge
TSYS, the global payment provider headquartered in Columbus, GA, felt its brand was “under recognized,” despite an outstanding 35-year record, and wanted to boost its profile as an industry leader.
Breakthrough Solutions
Cookerly jumped in with an aggressive executive thought leadership and visibility program, highlighting advances in payment technology and client experience, data security, consumer spending trends and community involvement.
- Our approach to proactive media outreach mined creative stories across business lines. One example is a unique program to upskill the TSYS workforce for the cloud that landed two prominent stories in The Wall Street Journal; coverage featured the successful transformation plus the company CIO, one of the few top female execs in the industry.
- Our team trained and leveraged the C-suite and SMEs to tell the TSYS story via hundreds of national business and trade reporters/bloggers, bylines and podcasts.
- Awards, speaking opportunities and social/digital content were amped-up to showcase expertise and innovation.
Results
- Thanks to our winning relationship cultivated with TSYS, overall visibility soared with more than 140 media placements in outlets including USA Today, The Wall Street Journal, Business Insider, Bloomberg, IT World, CIO.com, Becker’s Hospital, Medical Economics, PYMNTS.com, PaymentsSource, Mobile Payments Today and numerous other trades.
- Recognition jumped with awards/speaking opportunities spanning FinTech Breakthrough Awards, BAI Global Innovation Awards, Atlanta Business Chronicle’s Women Who Mean Business, PaymentsSource’s Most Influential Women in Payments, ETA’s TRANSACT and more.
- During this engagement, TSYS completed a mega merger with Global Payments (NYSE: GPN), creating a combined entity to facilitate approximately $50 billion in annual payment transactions.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.