Opportunity
As Georgia became the “Hollywood of the South,” Cookerly was tapped to promote multiple elements of Trilith, a unique 235-acre master-planned community designed for the film and creative industries, 20 miles from Atlanta. The unprecedented mixed-used development features Trilith Studios, the second largest film studio in NA, plus new homes, shopping and dining, trails and parks.
Strategy | Execution
- Positioned Trilith – home of The Avengers, Spider-Man films and more – as the live-work-film neighborhood in Atlanta that creates a better way to live and provides community, the missing element in LA
- Launched an aggressive earned media campaign featuring stories to help sell unique home designs; profile restaurants, e.g. Nourish & Bloom, an all-automated grocery store; attract businesses; and promote film opportunities and personalities
- Ignited social media to drive engagement via Facebook and Instagram posts
- Incorporated direct mail to qualified buyers; incorporated video stories
Results | Impact
- Secured 688 news and feature media placements over the last five years
- Sample coverage: NOW Tonight with Joshua Johnson, ABC News, Builder and Developer, Chain Store Age, TechCrunch, NBC Nightly News, Commercial Observer, The American Dream TV, FOX 5 Atlanta, The New York Times, Hollywood Insider, Fast Company, Daily Mail
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.