Opportunity
NAPA AUTO PARTS, the nation’s top brand in the automotive aftermarket, transformed its “top stores” across the country with redesigned retail outlets, expanded inventory and family-fun grand reopening celebrations. Cookerly boosted store launches in 16 national markets to attract new customers and expand ongoing sales.
Strategy | Execution
- Immersed NAPA into the fabric of the community to raise awareness, cultivate relationships/goodwill and boost customers
- Robust program across demographics to showcase new stores via media outreach, social channels, bloggers, radio remote contests, NASCAR guest appearances – Chase Elliott/#24 car, toy/food drives and support for veterans
- Made community connections to expand NAPA’s visibility/influence: Mayors/dignitaries for ribbon-cuttings; civic and business groups, schools, sports teams, racetracks and car clubs
- Partnerships with AAA, Intrepid Fallen Heroes and The Salvation Army
Impact | Results
- Visibility drove record-setting store traffic and sales volume with 1,000+ attendees at every event. NAPA execs said, “Creative PR efforts brought in new customers we never would have reached.”
- 300 print and broadcast media placements plus social posts
- New community relationships provided ongoing partnership opportunities
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.