Opportunity
Cookerly is helping data giant LexisNexis shape the industry narrative in mass media and vertical channels, sharing how the power of data analysis can be harnessed for societal benefits.
Strategy | Execution
- Created a campaign called Data for Good: Harvested data to make global news and provide essential information to help customers across industries and government predict, assess and manage risk
- Illustrated how key data can deliver social benefits, e.g., serve formerly underbanked population, track down missing/exploited children and ensure government services get administered to those in need
- Positioned company’s C-suite executives as industry thought leaders on topics such as AI and generative systems, online safety, CFPB insights and emerging healthcare trends, among others
Results | Impact
Coverage: Secured myriad placements in tier-one and leading trade media: Wall Street Journal (online and front page of print edition), Fox Business, InformationWeek, Forbes, Barron’s, TechTarget, Yahoo! Finance, Fast Company and more
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.