Opportunity
Hooters enlisted Cookerly PR to generate buzz about the world-famous brand, its mouth-watering wings and iconic Hooters Girls. Our efforts attracted new guests, including younger generations and women, while engaging the restaurant’s loyal base.
Strategy | Execution
- Targeted top media for high impact campaigns: Attracted attention for Chase Elliott’s Chicken Tenders, a Hooters virtual restaurant created with the popular NASCAR driver
- Helped launch an award-winning Hooters NIL program with college football offensive linemen, attracting interest from Hooters’ customer base, football fans and media
- Orchestrated a viral media moment by pitching Hooters’ influencer deals with golf’s popular father-son duo, John Daly and John Daly II
Results | Impact
- Efforts scored high visibility: Generated over 417 placements and 2+ billion media impressions
- Notable coverage: AP, Restaurant Business, CBS Sports, Golf Digest, Sports Business Journal, Forbes, FSR Magazine, ESPN, ABC News, Sports Illustrated, USA Today, Miami Herald, Fort Worth Star-Telegram
- Effectively promoted the iconic Hooters Girls, securing national and local stories that highlighted Hooters Girl of the Year, Miss Hooters
- International, calendar girls, and their participation in marketing campaigns, alongside popular NASCAR and golf personalities
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.