Opportunity
Cookerly jumped in to tell Deluxe’s (NYSE: DLX) One Deluxe story to media, customers and Wall Street after DLX integrated 80 silos and rebranded the legacy check printer to a “trusted business tech” company.
Strategy | Execution
- Led robust media relations including company’s first investor day in 12 years. After ringing the NYSE closing bell, the CEO appeared on CNBC’s Mad Money from the Exchange; Manhattan media tour built tier-one relationships
- Conducted thought leadership program for Deluxe CEO and SMEs
- Raised awareness for direct marketing services for financial institutions and payments-focused companies and products across small businesses sectors including restaurants, retail and more
Results | Impact
- In the first 150 days of ramp up, the team secured more than 50 top tier and syndicated placements with 200+ million media impressions to boost credibility
- Since the launch of our proactive earned media efforts, we’ve secured hundreds of notable tier-one and leading trade media placements: Associated Press, Fortune, PYMNTS.com, etc.
- Interviews/placements: CNBC.com, The Wall Street Journal, Bloomberg, Reuters, Forbes, MarketWatch, PaymentsSource, Chief Executive, U.S. News.com, Reuters, ABA Banking Journal, American Banker, QSR Magazine, Modern Restaurant Management and more
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.