One of your most important audiences is right in front of you.
External communications have arguably been king for organizations to sell products, promote and protect their brands, and enhance company wealth.
However, internal communications have become inextricably linked. Businesses must keep employees informed and involved with a stake in the company – beyond a paycheck. Failure to communicate effectively with internal audiences can cause negative consequences if employees don’t feel valued or committed to the company’s success.
One positive social media post can boost the bottom line, but one misstep from an employee that goes viral can torpedo a company’s financial health and brand.
At Cookerly, we leverage more than 30 years of experience to develop and implement internal communications programs from the ground up, audit existing programs to identify needs and finetune strategies for tangible results. We evaluate, customize and combine the right elements below for your program:
- Communications audits
- Tailored strategies and plans
- Internal communications infrastructure assets
- Employee guidelines/playbooks: Policies and procedures, organization chart, “Dos and Don’ts;” messaging documents (company/product/service overviews, talking points, FAQs, “elevator speeches,” etc.)
- Company intranet
- Employee newsletters
- Video messages
- Collateral
- Digital assets, mobile apps
- Town halls
- Internal events (business and social) – planning and execution
- Support for Employee Resource Groups (ERGs)
- Communications training
- Crisis and issue management support
- Scheduled plan refreshers/additions
With more than two decades of experience in public relations and journalism, Mike is a strategic communications leader who focuses on media relations and reputation management.
Stephen specializes in media and speaker training, national media relations campaigns, and customized brainstorms to help companies break through the ordinary, change behaviors, or attract attention in new and different ways.
Beth oversees strategic communications and integrated marketing campaigns for corporate, business-to-business, technology and healthcare clients. With a focus on brand-building, reputation management and cross-channel engagement, she helps companies connect with key audiences and create lasting impact.
Cory has been instrumental in the agency’s continued growth, leading its business development, recruitment and much more. He also helps lead the agency’s widely recognized crisis and issue management practice and directs integrated corporate communications campaigns for many notable public and private companies.
Tracy leads strategic communications and integrated marketing programs for global corporations, governmental agencies and national nonprofit organizations, with a passion for AI and technology, communities, and the environment and sustainability.
As the firm’s founder, Carol is a chief strategist for building and sustaining brands. However, her deft management of complex crises and issues over three decades has made Cookerly a top choice for clients when adversity strikes. Under her direction, the agency has been the lead strategist in scores of permitting efforts, contamination issues, natural and man-made disaster responses, instances of legislative and judicial activism, and challenging personnel matters, including C-suite succession, whistleblowers, discrimination and harassment in nearly every major industry.