Draw in more customers with innovative, tangible experiences!
Can you taste it? Can you touch it? Can you feel, see or hear it? You don’t have to tap all five senses to raise awareness for your product or service. But when you offer consumers ways to engage with your brand that go beyond passive viewing, they form emotional connections that drive sales.
From product sampling and pop-up events to immersive experiences (like a forest we once built in Times Square or virtual reality elements), Cookerly brings brands to life in unique ways. We collaborate with you to ensure each experience is authentic, memorable, and aligned with your audience’s values and interests.
Here’s our approach:
- Know Your Audience: Take the time to understand what matters to the target segment you seek to reach. How do they experience your brand? If it doesn’t resonate, it won’t make an impact.
- Set Clear Goals: Define what success looks like. Are you aiming for awareness, engagement or conversion?
- Sustain the Experience: Post-event follow-ups keep audiences engaged and strengthen connections.
- Amplify the Moment: Extend the reach through digital platforms to create shareable, buzz-worthy experiences.
Experiential marketing creates lasting memories and a stronger, more loyal following. Let Cookerly help you explore the possibilities.
With more than two decades of experience in public relations and journalism, Mike is a strategic communications leader who focuses on media relations and reputation management.
Stephen specializes in media and speaker training, national media relations campaigns, and customized brainstorms to help companies break through the ordinary, change behaviors, or attract attention in new and different ways.
Beth oversees strategic communications and integrated marketing campaigns for corporate, business-to-business, technology and healthcare clients. With a focus on brand-building, reputation management and cross-channel engagement, she helps companies connect with key audiences and create lasting impact.
Cory has been instrumental in the agency’s continued growth, leading its business development, recruitment and much more. He also helps lead the agency’s widely recognized crisis and issue management practice and directs integrated corporate communications campaigns for many notable public and private companies.
Tracy leads strategic communications and integrated marketing programs for global corporations, governmental agencies and national nonprofit organizations, with a passion for AI and technology, communities, and the environment and sustainability.
As the firm’s founder, Carol is a chief strategist for building and sustaining brands. However, her deft management of complex crises and issues over three decades has made Cookerly a top choice for clients when adversity strikes. Under her direction, the agency has been the lead strategist in scores of permitting efforts, contamination issues, natural and man-made disaster responses, instances of legislative and judicial activism, and challenging personnel matters, including C-suite succession, whistleblowers, discrimination and harassment in nearly every major industry.