Brand ambassadors can give your product or service a third-party advantage, and trendsetters are on tap for major initiatives.
Some 74% of people use social media to discover products and make purchasing decisions, but it’s easy to spend a lot of money on influencers with nothing to show for it.
Effective influencers not only guide consumers along a positive journey with your brand, they also add enthusiasm and fun. Followers beget more followers, which translates to more website visits, video views, requests for information and “sales or support” for your organization.
While an influencer program can appear strategic and popular, Cookerly helps you determine how its ROI compares with other tactics. Once you decide to move forward, we match the personas of people you want to reach with influencers who are the right fits to stir passion for your brand.
We help you harness influencers with intimate knowledge of your brand/products/cause, established credibility and major followings across social channels – from Instagram and Facebook to X, YouTube, TikTok and new platforms popping up all the time. Depending on the brand, worthy choices can range from household names to everyday people with large followings to the kid next door.
With more than two decades of experience in public relations and journalism, Mike is a strategic communications leader who focuses on media relations and reputation management.
Stephen specializes in media and speaker training, national media relations campaigns, and customized brainstorms to help companies break through the ordinary, change behaviors, or attract attention in new and different ways.
Beth oversees strategic communications and integrated marketing campaigns for corporate, business-to-business, technology and healthcare clients. With a focus on brand-building, reputation management and cross-channel engagement, she helps companies connect with key audiences and create lasting impact.
Cory has been instrumental in the agency’s continued growth, leading its business development, recruitment and much more. He also helps lead the agency’s widely recognized crisis and issue management practice and directs integrated corporate communications campaigns for many notable public and private companies.
Tracy leads strategic communications and integrated marketing programs for global corporations, governmental agencies and national nonprofit organizations, with a passion for AI and technology, communities, and the environment and sustainability.
As the firm’s founder, Carol is a chief strategist for building and sustaining brands. However, her deft management of complex crises and issues over three decades has made Cookerly a top choice for clients when adversity strikes. Under her direction, the agency has been the lead strategist in scores of permitting efforts, contamination issues, natural and man-made disaster responses, instances of legislative and judicial activism, and challenging personnel matters, including C-suite succession, whistleblowers, discrimination and harassment in nearly every major industry.