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Category Archives: Social Media

Social Media Week: How B2B Brands Can Leverage Instagram

Brand Marketing, Digital Communications, Social MediaBy Jeremy JuhaszMay 7, 2019Leave a comment

I had the pleasure of attending Social Media Week in New York City, which brought together many of my peers in the digital space. Sessions were chocked-full of insightful and inspirational examples, including how some companies,…

Social to Sales: Exploring Instagram’s Organic Social Commerce Experience

Brand Marketing, Social MediaBy Jeremy JuhaszFebruary 19, 2019Leave a comment

The C-suite at any organization wants proof that investing in social media marketing programs goes beyond awareness metrics. Social media strategies are becoming more integrated with business objectives, serving as a formidable revenue driver. What’s particularly…

What Makes for Great Video Content in a Saturated World?

Brand Marketing, Digital Communications, Social MediaBy Frank ReddyJanuary 31, 2019Leave a comment

In an age when anybody with a smart phone can film something and share it, we are inundated with both good and bad videos from all over the world. Consumers know what they like and what…

Pump Up Your Social Storytelling

Social MediaBy Frank ReddyDecember 12, 2018Leave a comment

Do you love stories? Me too. I enjoy tales spanning all media: books, comics, movies, television shows, video games and more. As technology advances, so do our methods for storytelling. It’s said that everyone has a…

Being Part of the One Percent Creates Value for Clients and PR Professionals

Digital Communications, Social MediaBy Andrew AganNovember 16, 2018Leave a comment

While attending PR News’ Facebook Boot Camp & Social Media Summit, James Nickerson, lead instructor for digital marketing at General Assembly, caught my attention with his opening comments at the conference. “Everyone in this room is…

The Ever-Changing Face of Twitter

Brand Marketing, Digital Communications, Social MediaBy Mike RiemanDecember 19, 2017Leave a comment

Twitter leadership claims the 11 year-old company is no longer just a social media platform, but is moving toward being the world’s leading source of breaking news and information. CEO Jack Dorsey didn’t mince words when…

social listening

Are You Using Social Listening to Drive Business Results?

Brand Marketing, Social MediaBy Cindy MeltzerOctober 5, 2017Leave a comment

Most brands understand the importance of social listening. They are wisely monitoring social media conversation for mentions of their brand, tapping into the latest buzz about their competitors, and making listening a critical component of crisis…

The Secret Sauce to a Product Launch is Variety

Brand Marketing, Social MediaBy Sheryl SellawayFebruary 22, 20172 Comments

Working with our partner Moroch, one of the most successful advertising, branding and marketing agencies in the country, Cookerly was tapped to drive engagement for three McDonald’s “Taste Kitchens” in Atlanta. The kitchens offered a broad…

Paid is the New Earned

Brand Marketing, Digital Communications, Social MediaBy Emily RiosOctober 28, 2016Leave a comment

Here at Cookerly, Q4 is “planning season” – a time to sit down with our clients and discuss strategies and goals for the next year. Our job is to translate your business strategy into a marketing…

Pumpkin: The Magic PR Ingredient

Brand Marketing, Social MediaBy Kate HelingAugust 30, 2016Leave a comment

Sure, it still feels steamy in Atlanta but fall is just around the corner and that can only mean one thing: Pumpkin. Everything. In fact, McDonald’s releases the McCafe Pumpkin Spice Latte tomorrow (for the first…

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Cookerly PR | Public Relations, Communications & Marketing Services
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Mike Rieman

Consumer, Corporate & Media

mike riemanAs senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.

Mike comes to the firm with more than a decade of public relations and journalism experience. As a former news editor, Mike understands how to work with his clients to craft stories that garner recognition on traditional and social media channels. He has led numerous award winning campaigns for a number of clients, including Cancer Treatment Centers of America, Construction Market Data Group and the Georgia Emergency Management Agency’s Ready Georgia campaign. Favorite recent assignments include a campaign to announce McDelivery, McDonald’s new delivery service.

Mike is a native of Tulsa, Oklahoma and a graduate of the University of Georgia where he earned a degree in speech communications. He serves on the PRSA Georgia Chapter Programming Committee and is an avid sports fan and trail runner. He resides in Marietta with his wife and two children.

Interested in talking about consumer, corporate or media?

CLICK HERE

napa

Putting our “know how” into practice

NAPA AUTO PARTS, the nation’s top brand in the automotive aftermarket, is ramping up its retail operation across the country with grand reopening celebrations to show off its transformed “top stores,” expanded inventory and “NAPA Know How.” Cookerly designed a creative program that has successfully sparked conversations across media and social media channels in the target markets, enhanced community relationships, built awareness/visibility, increased customer traffic at store events and helped boost NAPA sales and follow-on business.

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Developing award-winning campaigns for OEM

Cookerly helps steer major corporate and executive initiatives for the nation’s #1 luxury automaker including recent award-winning programs such as “Greatness Lives Here” and “No Limits,” initiatives designed to empower the next generation through community activism and education. We recently helped launch the Mercedes-Benz A-Class vehicle line including MBUX artificial intelligence including tie-ins with the Super Bowl, Ludacris and the Ron Clark Academy. Leveraging paid, earned, shared and owned media, the Cookerly team supports MBUSA across both external and internal channels.

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Sheryl Sellaway

Corporate Communications

As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.

An award-winning speechwriter, Sheryl comes to the firm with over 20 years’ expertise in media relations, employee communications and community affairs. Some of her best work has occurred while leading product launches, handling crisis situations, managing senior leadership meetings and overseeing employee events.

Sheryl is a Georgia native with an MBA from Amber University and a bachelor’s degree from Georgia State University. Active in the community, she is a Leadership Atlanta graduate currently serving on several boards including Bethany Christian Services. Sheryl is an author, pen collector, avid runner, mentor and philanthropist.

Interested in talking about corporate communications?

CLICK HERE

Emily Rios

Consumer, Healthcare & Integrated Marketing

As vice president at Cookerly, Emily Rios leads media relations, internal communications and integrated marketing programs for consumer, healthcare, real estate and non-profit clients.

Emily has an excellent track record in building and maintaining relationships with the media and has landed significant placements with CNN, USA TODAY, CNBC, U.S. News and World Report and more. She spearheads internal campaigns for Mercedes-Benz USA and Novelis, as well as integrated marketing and social media programs for Pinewood Forest, a new urbanist community adjacent to the second largest movie studio in the country.

Emily has more than 15 years of experience in communications and has worked on a number of award-winning campaigns for clients such as SunTrust, Shepherd’s Men and Mercedes-Benz USA.

Emily graduated cum laude from Spring Hill College in Mobile, AL with a degree in communication arts and is a member of the PRSA Georgia Chapter. Emily resides in Smyrna with her husband and two sons.

Interested in talking about consumer, healthcare or integrated marketing?

CLICK HERE

Tim Pengelly

Creative Services

Tim PengellyAs design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.

With more than 20 years of experience as an award-winning designer of print, multimedia and web campaigns, Tim provides expertise in the creative development of branding campaigns, print collateral, advertising and digital media.

As an honor graduate of the Savannah College of Art and Design, he earned dual degrees in graphic design and illustration.

Interested in talking about creative services?

CLICK HERE

Matt Cochran

Corporate Communications

matt cochranAs a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.

Industry expertise includes banking/finance, energy and automotive across clients such as SunTrust Banks, Colonial Pipeline and Mercedes-Benz USA. Recently, Matt helped launch SunTrust’s first Super Bowl ad and generate earned media for the grand opening of SunTrust Park, the home of the Atlanta Braves.

Matt is also a member of Cookerly’s crisis response team and has experience managing major crises generating national headlines.

Other areas of expertise include designing/implementing communications campaigns, media relations, executive speech writing, media training, survey design and execution, and more.

A Georgia State University graduate with a degree in economics, Matt served as managing editor of the student newspaper. He attended graduate school at George Washington University, receiving a master’s degree in strategic management, public policy and economics (MPA).

Interested in talking about corporate communications?

CLICK HERE

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Fresh perspectives for venerated national healthcare advocacy organization

The Arthritis Foundation has undergone significant changes and seeks to build upon a renewed direction with fresh perspectives. The foundation relies on Cookerly to infuse new ideas, raise national awareness and engage internal stakeholders to support the organization’s new and powerful “Champion of Yes” branding. The comprehensive communications strategies and tactics conceived and implemented for the foundation put a national focus on the critical nature of arthritis and are helping reinvigorate the organization’s image of one committed to conquering the insidious and debilitating disease.