As an agency that works daily on crisis communications planning and responses, we’ve seen all types of crisis manuals over the years. Some plans were an exhausting 200 pages with numerous sections while others were only…
I recently counseled an executive who called because she feared negative media coverage for her organization after an employee was arrested at the workplace for sickening behavior on the internet. Although the alleged crime was committed…
While most companies utilize crisis communications plans to inform customers, employees, media and others, many do not include a digital component to help preserve their reputation with target audiences. The purpose of a digital crisis communications…
It is 3 a.m. On a Wednesday. And I am over 600 miles away from home. In this business, when a client has an emergency and requires you to get to the airport and board a…
Last month, Rashad McCants, a former University of North Carolina (UNC) men’s basketball player, said in an interview with ESPN’s “Outside the Lines” that he took “paper classes” at UNC and wasn’t required to attend class.…
The 2014 Winter Olympics are underway in Sochi – and without incident so far, thankfully. The watching world has been able to focus instead on a stunning opening ceremony full of special effects wizardry and historical…
One of the more fascinating aspects of public relations is helping a company decide whether it should make its concerns with regulations or legislation known publicly. Now, with entire industries embroiled in fights over demands from…
When it comes to search engine rankings, most companies pay big bucks to boost the online visibility of their business or product. Made first page of Google? That’s great…as long as the news or reviews are…
While there are numerous examples of companies handling issues and crises poorly (read some of our blog posts about them here, here and here), we also like to recognize those companies that respond swiftly and appropriately…
The past several months have been trying for the $2 billion-a-year compounding pharmacy industry. First, it was a multi-state meningitis outbreak caused by contaminated steroid injections from the New England Compounding Center (NECC). The outbreak, due…
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.