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Author Archives: Matt Cochran

Not another Super Bowl article about the Gillette ad

Brand Marketing, Media RelationsBy Matt CochranFebruary 3, 2019Leave a comment

Among the throngs of people who will be descending on Atlanta for Super Bowl weekend, some will be here for business—not to party. I’m looking at you, public relations and marketing executives (and their lackeys, too).…

Who Would You Call During a PR Crisis?

Issues ManagementBy Matt CochranJune 27, 20171 Comment

I recently counseled an executive who called because she feared negative media coverage for her organization after an employee was arrested at the workplace for sickening behavior on the internet. Although the alleged crime was committed…

Five Social Media Truisms That Will Impact Your Content Strategy

Brand Marketing, Digital Communications, Social MediaBy Matt CochranJune 9, 2016Leave a comment

My current view perched above Los Angeles reminds me that in business, as in life, perspective is important. It’s helpful to take a breath and get the lay of the land. When you do, it’s amazing…

Social Media Week LA highlights importance and simplicity of online brand building

Brand Marketing, Digital Communications, Social MediaBy Matt CochranJune 8, 2016Leave a comment

Two different ideas converged for me during the opening day of Social Media Week LA. The first was the conference theme: the invisible hand: hidden forces of technology. The second was a comment from Jim Squires,…

Sochi: A Lesson in Perception Management

Issues ManagementBy Matt CochranFebruary 10, 2014Leave a comment

The 2014 Winter Olympics are underway in Sochi – and without incident so far, thankfully. The watching world has been able to focus instead on a stunning opening ceremony full of special effects wizardry and historical…

Before Getting into Politics, Do Your Homework

Issues Management, Media RelationsBy Matt CochranOctober 29, 2013Leave a comment

One of the more fascinating aspects of public relations is helping a company decide whether it should make its concerns with regulations or legislation known publicly. Now, with entire industries embroiled in fights over demands from…

Five Tasks Communicators Should Have on their “To Do” List Every Day

Brand Marketing, News & NotesBy Matt CochranMarch 26, 2013Leave a comment

Spring’s motivating warm weather – and the fact that the year is a quarter over – makes now an excellent time to reflect on what’s working in your daily routine and what needs to be adjusted.…

Anatomy of the Benghazi news story: Rice, McCain and Obama fight it out

Issues Management, Media RelationsBy Matt CochranDecember 3, 2012Leave a comment

This week, President Obama is expected to pick Hillary Clinton’s successor at the State Department. His announcement will be made against the backdrop of the assault on the U.S. consulate in Benghazi, Libya on September 11.…

Business Takeaways from a Presidential PR Campaign

Issues Management, Media RelationsBy Matt CochranSeptember 6, 2012Leave a comment

Gauging the overall success of a public relations campaign is simple enough in hindsight, but recognizing the moment when it reaches a tipping point and the weight of public opinion shifts and congeals around a particular…

Dimon Faces PR Crisis Head-on

Issues Management, Media Relations, News & NotesBy Matt CochranMay 15, 2012Leave a comment

As I’m writing this blog post, J.P. Morgan shareholders are gathering in Tampa for their annual meeting. At the top of everybody’s mind will be the $2.3 billion in trading losses the bank fessed up to…

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Matt Cochran

Corporate Communications

matt cochranAs a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.

Industry expertise includes banking/finance, energy and automotive across clients such as SunTrust Banks, Colonial Pipeline and Mercedes-Benz USA. Recently, Matt helped launch SunTrust’s first Super Bowl ad and generate earned media for the grand opening of SunTrust Park, the home of the Atlanta Braves.

Matt is also a member of Cookerly’s crisis response team and has experience managing major crises generating national headlines.

Other areas of expertise include designing/implementing communications campaigns, media relations, executive speech writing, media training, survey design and execution, and more.

A Georgia State University graduate with a degree in economics, Matt served as managing editor of the student newspaper. He attended graduate school at George Washington University, receiving a master’s degree in strategic management, public policy and economics (MPA).

Interested in talking about corporate communications?

CLICK HERE

Mike Rieman

Consumer, Corporate & Media

mike riemanAs vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.

Mike comes to the firm with more than a decade of public relations and journalism experience. As a former news editor, Mike understands how to work with his clients to craft stories that garner recognition on traditional and social media channels. He has led numerous award winning campaigns for a number of clients, including Cancer Treatment Centers of America, Construction Market Data Group and the Georgia Emergency Management Agency’s Ready Georgia campaign. Favorite recent assignments include a campaign to announce McDelivery, McDonald’s new delivery service.

Mike is a native of Tulsa, Oklahoma and a graduate of the University of Georgia where he earned a degree in speech communications. He serves on the PRSA Georgia Chapter Programming Committee and is an avid sports fan and trail runner. He resides in Kennesaw with his wife and two children.

Interested in talking about consumer, corporate or media?

CLICK HERE

Sheryl Sellaway

Corporate Communications

As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.

An award-winning speechwriter, Sheryl comes to the firm with over 20 years’ expertise in media relations, employee communications and community affairs. Some of her best work has occurred while leading product launches, handling crisis situations, managing senior leadership meetings and overseeing employee events.

Sheryl is a Georgia native with an MBA from Amber University and a bachelor’s degree from Georgia State University. Active in the community, she is a Leadership Atlanta graduate currently serving on several boards including Bethany Christian Services. Sheryl is an author, pen collector, avid runner, mentor and philanthropist.

Interested in talking about corporate communications?

CLICK HERE

napa

Putting our “know how” into practice

NAPA AUTO PARTS, the nation’s top brand in the automotive aftermarket, is ramping up its retail operation across the country with grand reopening celebrations to show off its transformed “top stores,” expanded inventory and “NAPA Know How.” Cookerly designed a creative program that has successfully sparked conversations across media and social media channels in the target markets, enhanced community relationships, built awareness/visibility, increased customer traffic at store events and helped boost NAPA sales and follow-on business.

AF_Logo-color_NEW

Fresh perspectives for venerated national healthcare advocacy organization

The Arthritis Foundation has undergone significant changes and seeks to build upon a renewed direction with fresh perspectives. The foundation relies on Cookerly to infuse new ideas, raise national awareness and engage internal stakeholders to support the organization’s new and powerful “Champion of Yes” branding. The comprehensive communications strategies and tactics conceived and implemented for the foundation put a national focus on the critical nature of arthritis and are helping reinvigorate the organization’s image of one committed to conquering the insidious and debilitating disease.