YAHOO! FINANCE – Christmas came early for menswear retailers this year.
With the men’s category already on the upswing, Father’s Day provided a significant boost in business to department and specialty stores across the country. Despite ongoing macroeconomic and political issues, consumers turned out in force to honor the men in their lives.
The PGA Tour Superstore registered strong sales for Father’s Day, in apparel and hard goods.
“Golf already has strong momentum, but when the U.S. Open and Father’s Day come together, you really see that energy accelerate,” said Troy Rice, CEO. “It’s a moment when engagement spans the full spectrum, from those just getting into the game to players who are out every weekend. At PGA Tour Superstore, we’re seeing strong sales momentum and clear customer demand across key categories, including Spider Tour putters, high-lofted woods, golf balls like Pro V1, Chrome Soft and TP5, game-improvement technology like Shot Scope LMQ, and accessories such as Ghost Golf bags.”
The U.S. Open was played at Shinnecock Hills Golf Club on Long Island from June 18 to 21, ending on Father’s Day.
Rice said for the holiday, the 82-unit chain sells a disproportionate amount of apparel, particularly polos. “That’s our number-one — polos are the name of the game,” he said. Interestingly, with the nation’s 250th anniversary approaching, the stores sold a lot of Americana-themed shirts from Vineyard Vines, TravisMathew, Johnnie-O, Calloway and Peter Millar.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
With more than two decades of experience in public relations and journalism, Mike is a strategic communications leader who focuses on media relations and reputation management.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
