In a recent interview with Politico, Steve Coll, a Pulitzer Prize-winning journalist who authored a book examining ExxonMobil, might have said it best about the oil and gas industry and its growing public relations problem with…
In Atlanta, it’s already back-to-school season. The commercials for backpacks and other school supplies reminded me of my experience teaching and those dreaded “pop quizzes.” As a former teacher, I know that pop quizzes are a good way…
A few weeks ago, I was afforded the opportunity to travel to London, and – as a recent college grad – I jumped at this chance to observe as the city prepared to host the 2012 Summer Olympics. As I strolled through the streets of London, I wondered, how is England preparing for this kind of pressure? The eyes of the world will be on their nation, and the risk of a PR crisis is ever present.
About a month ago, I saw a great deal shared in my Facebook friend feed. Squishable.com, purveyor of oversized plush toys, was offering nearly half off their normally $40 products. Several family members had long coveted…
Sometimes, television shows can be educational in a way never intended or imagined. If you were one of the millions watching the second season finale of Game of Thrones last night, I doubt you were looking…
In an instant, a single photograph can connect people, call for action or define a generation. On the other hand, a poorly thought-out advertisement can put even the most respected brands in a tailspin, resulting in…
Today the National Football League (NFL) is scheduled to hear appeals from New Orleans Saints head coach Sean Payton, general manager Mickey Loomis and assistant head coach Joe Vitt for their roles in a bounty scandal.…
Have you ever sent an email, only to go into full-panic mode a minute later—like this guy? Too bad there isn’t an “undo” button for sending email. It happens to the best of us, but an…
Only a few weeks after H&M came under fire for stealing an independent artist’s design and failing to give her credit, Claire’s Accessories is now getting the heat over allegations they ripped off necklace designs from…
I’d like to challenge you to do an informal audit and evaluation of your PR effort. Do this by listing the outcomes you want your PR program to accomplish and honestly evaluating the results you’ve achieved.
To get you started, here are 11 suggestions for what a good PR program can accomplish. Choose your top three things – you may well have additional goals not on this list.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.