In an instant, a single photograph can connect people, call for action or define a generation.
On the other hand, a poorly thought-out advertisement can put even the most respected brands in a tailspin, resulting in a widely publicized scandal and very public backpedaling.
In our latest white paper, Cookerly Public Relations investigates the power of images in the digital era and discusses what your company must consider before posting your next photo to Facebook, Twitter or your blog. Are your photos helping or hurting your brand?
Photo credit: naixn