Social Media Measurement and PR
Measure, Analyze, Measure: The Takeaways from #RaganMeasure in Washington DC On Feb. 18 and 19, Cookerly sent three of us to DC for the Ragan PR and Social Media Measurement Conference, where leaders from many types…
Swift, decisive responses avert PR crises for Royal Caribbean and Papa John’s
While there are numerous examples of companies handling issues and crises poorly (read some of our blog posts about them here, here and here), we also like to recognize those companies that respond swiftly and appropriately…
Hurricane Sandy Spikes Creativity in Staying Connected
On a typical day, we use our cell phones to read and respond to email, check social media profiles and access bank accounts, but what have become routine tasks only scratch the surface of what these…
The Fallacy of Needing to Be Everywhere
Do you ever feel overwhelmed by social media? Not just the time and effort it takes to make sure your brand is represented on the leading social media channels, but the sheer – and ever-growing –…
The Right Place AND the Right Time
A few months back I wrote a post about the power of Why. Today I was reminded of the power of another of the five Ws – When. I just launched a Facebook ad campaign connected…
Prevailing over the Paradox of Personalization
Where do you get your news? Now think about where your parents – or grandparents – got theirs. The answers are likely very different. My parents watched the local TV evening news, followed by a national…
The Top Posts of 2012 (So Far!)
With the Summer Olympics just over a week away, we decided to host our own “games” here at PeRceptions to find out what are our most popular blog posts of 2012. From agile marketing to op-eds,…
Big Brother Facebook Is Watching
Every week, I put out a social media trends report to my colleagues, and in it, I tend to write about either Google becoming a real-life SkyNet or Facebook taking over the world. But as the social…
Having a crisis? Don’t forget to Tweet it.
Crisis communication sure isn’t what it used to be. Certainly, while the basic tenets of crisis communications will always be applicable – tell the truth, don’t speculate, explain what you are doing to fix the problem…
Are You Ignoring a Potential Goldmine?
One of the most challenging aspects of public relations work is accepting – and even embracing – the loss of control that is inherent in what we do. From opening the morning paper to read the…
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.