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Author Archives: Kate Grusich

Say “cheese”

Social MediaBy Kate GrusichFebruary 25, 2014Leave a comment

I have a confession to make. I might be a wee bit addicted to BuzzFeed – you know, the website responsible for cranking out ‘listicles’ such as the “47 Greatest Dog GIFs of 2013” or “12…

Burying a Bad Online Reputation

Issues Management, Media Relations, Social MediaBy Kate GrusichJuly 29, 20131 Comment

When it comes to search engine rankings, most companies pay big bucks to boost the online visibility of their business or product. Made first page of Google? That’s great…as long as the news or reviews are…

The “Final Four” PR Lessons from March Madness

Media Relations, News & NotesBy Kate GrusichMarch 21, 2013Leave a comment

Call me crazy, but I love March. It’s that time of year when the weather starts to warm up (at least in the South), the pollen count reaches epic proportions, baseball spring training begins and college…

The Ethics of Online Reviews

Issues Management, Media Relations, News & NotesBy Kate GrusichOctober 5, 2012Leave a comment

Yelp. Amazon. TripAdvisor. I don’t know about you, but these days, I religiously check online product and business reviews before trying anything new. What does Urbanspoon have to say about the quality of that hole-in-the-wall Thai…

The Trouble with Twitter

Digital Communications, News & Notes, Social MediaBy Kate GrusichAugust 6, 2012Leave a comment

What do Kenneth Cole, CNN’s Roland Martin, Ashton Kutcher and Greek triple jumper Paraskevi Papachristou have in common? All found themselves backpedaling following controversial remarks made on Twitter. In recent years, the social media channel has…

OMG, That’s Totes Not Kewl :(

Brand Marketing, Digital Communications, News & Notes, Social MediaBy Kate GrusichMay 10, 2012Leave a comment

When it comes to pet peeves, my list is long and ever growing, ranging from drivers who fail to use turn signals, to cars taking up multiple spaces and people who read over your shoulder on…

Ignore Online Criticism…at your own risk

Digital Communications, Issues Management, Media Relations, News & Notes, Social MediaBy Kate GrusichMarch 1, 2012Leave a comment

Only a few weeks after H&M came under fire for stealing an independent artist’s design and failing to give her credit, Claire’s Accessories is now getting the heat over allegations they ripped off necklace designs from…

You are what you tweet?

News & Notes, Social MediaBy Kate GrusichJanuary 3, 2012Leave a comment

Ah, 2012. A new year, a new batch of resolutions to break. Despite eating black-eyed peas for dinner on New Year’s Day (it brings luck, or so legend holds), it’s been a relatively rocky start to…

Is there an app for that?

Media Relations, News & Notes, Social MediaBy Kate GrusichOctober 17, 2011Leave a comment

A long-time smartphone owner, I swore I would never purchase a mobile app. And for a few years, I stuck to that promise, resisting the siren call of Angry Birds and Cut the Rope and relying solely on…

Atwitter over Social Media Event Opportunities

Social MediaBy Kate GrusichMay 17, 2011Leave a comment

Only a few years ago, mailed invitations, telephone messages and print ads were standard protocol when it came to meeting planning. These days, however, paper is positively passé.  From location-based check-ins to live event tweeting and…

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Mike Rieman

Consumer, Corporate & Media

mike riemanAs senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.

Mike comes to the firm with more than a decade of public relations and journalism experience. As a former news editor, Mike understands how to work with his clients to craft stories that garner recognition on traditional and social media channels. He has led numerous award winning campaigns for a number of clients, including Cancer Treatment Centers of America, Construction Market Data Group and the Georgia Emergency Management Agency’s Ready Georgia campaign. Favorite recent assignments include a campaign to announce McDelivery, McDonald’s new delivery service.

Mike is a native of Tulsa, Oklahoma and a graduate of the University of Georgia where he earned a degree in speech communications. He serves on the PRSA Georgia Chapter Programming Committee and is an avid sports fan and trail runner. He resides in Marietta with his wife and two children.

Interested in talking about consumer, corporate or media?

CLICK HERE

napa

Putting our “know how” into practice

NAPA AUTO PARTS, the nation’s top brand in the automotive aftermarket, is ramping up its retail operation across the country with grand reopening celebrations to show off its transformed “top stores,” expanded inventory and “NAPA Know How.” Cookerly designed a creative program that has successfully sparked conversations across media and social media channels in the target markets, enhanced community relationships, built awareness/visibility, increased customer traffic at store events and helped boost NAPA sales and follow-on business.

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Developing award-winning campaigns for OEM

Cookerly helps steer major corporate and executive initiatives for the nation’s #1 luxury automaker including recent award-winning programs such as “Greatness Lives Here” and “No Limits,” initiatives designed to empower the next generation through community activism and education. We recently helped launch the Mercedes-Benz A-Class vehicle line including MBUX artificial intelligence including tie-ins with the Super Bowl, Ludacris and the Ron Clark Academy. Leveraging paid, earned, shared and owned media, the Cookerly team supports MBUSA across both external and internal channels.

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Sheryl Sellaway

Corporate Communications

As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.

An award-winning speechwriter, Sheryl comes to the firm with over 20 years’ expertise in media relations, employee communications and community affairs. Some of her best work has occurred while leading product launches, handling crisis situations, managing senior leadership meetings and overseeing employee events.

Sheryl is a Georgia native with an MBA from Amber University and a bachelor’s degree from Georgia State University. Active in the community, she is a Leadership Atlanta graduate currently serving on several boards including Bethany Christian Services. Sheryl is an author, pen collector, avid runner, mentor and philanthropist.

Interested in talking about corporate communications?

CLICK HERE

Emily Rios

Consumer, Healthcare & Integrated Marketing

As vice president at Cookerly, Emily Rios leads media relations, internal communications and integrated marketing programs for consumer, healthcare, real estate and non-profit clients.

Emily has an excellent track record in building and maintaining relationships with the media and has landed significant placements with CNN, USA TODAY, CNBC, U.S. News and World Report and more. She spearheads internal campaigns for Mercedes-Benz USA and Novelis, as well as integrated marketing and social media programs for Pinewood Forest, a new urbanist community adjacent to the second largest movie studio in the country.

Emily has more than 15 years of experience in communications and has worked on a number of award-winning campaigns for clients such as SunTrust, Shepherd’s Men and Mercedes-Benz USA.

Emily graduated cum laude from Spring Hill College in Mobile, AL with a degree in communication arts and is a member of the PRSA Georgia Chapter. Emily resides in Smyrna with her husband and two sons.

Interested in talking about consumer, healthcare or integrated marketing?

CLICK HERE

Tim Pengelly

Creative Services

Tim PengellyAs design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.

With more than 20 years of experience as an award-winning designer of print, multimedia and web campaigns, Tim provides expertise in the creative development of branding campaigns, print collateral, advertising and digital media.

As an honor graduate of the Savannah College of Art and Design, he earned dual degrees in graphic design and illustration.

Interested in talking about creative services?

CLICK HERE

Matt Cochran

Corporate Communications

matt cochranAs a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.

Industry expertise includes banking/finance, energy and automotive across clients such as SunTrust Banks, Colonial Pipeline and Mercedes-Benz USA. Recently, Matt helped launch SunTrust’s first Super Bowl ad and generate earned media for the grand opening of SunTrust Park, the home of the Atlanta Braves.

Matt is also a member of Cookerly’s crisis response team and has experience managing major crises generating national headlines.

Other areas of expertise include designing/implementing communications campaigns, media relations, executive speech writing, media training, survey design and execution, and more.

A Georgia State University graduate with a degree in economics, Matt served as managing editor of the student newspaper. He attended graduate school at George Washington University, receiving a master’s degree in strategic management, public policy and economics (MPA).

Interested in talking about corporate communications?

CLICK HERE

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Fresh perspectives for venerated national healthcare advocacy organization

The Arthritis Foundation has undergone significant changes and seeks to build upon a renewed direction with fresh perspectives. The foundation relies on Cookerly to infuse new ideas, raise national awareness and engage internal stakeholders to support the organization’s new and powerful “Champion of Yes” branding. The comprehensive communications strategies and tactics conceived and implemented for the foundation put a national focus on the critical nature of arthritis and are helping reinvigorate the organization’s image of one committed to conquering the insidious and debilitating disease.