Say “cheese”
I have a confession to make. I might be a wee bit addicted to BuzzFeed – you know, the website responsible for cranking out ‘listicles’ such as the “47 Greatest Dog GIFs of 2013” or “12…
Burying a Bad Online Reputation
When it comes to search engine rankings, most companies pay big bucks to boost the online visibility of their business or product. Made first page of Google? That’s great…as long as the news or reviews are…
The “Final Four” PR Lessons from March Madness
Call me crazy, but I love March. It’s that time of year when the weather starts to warm up (at least in the South), the pollen count reaches epic proportions, baseball spring training begins and college…
The Ethics of Online Reviews
Yelp. Amazon. TripAdvisor. I don’t know about you, but these days, I religiously check online product and business reviews before trying anything new. What does Urbanspoon have to say about the quality of that hole-in-the-wall Thai…
The Trouble with Twitter
What do Kenneth Cole, CNN’s Roland Martin, Ashton Kutcher and Greek triple jumper Paraskevi Papachristou have in common? All found themselves backpedaling following controversial remarks made on Twitter. In recent years, the social media channel has…
OMG, That’s Totes Not Kewl :(
When it comes to pet peeves, my list is long and ever growing, ranging from drivers who fail to use turn signals, to cars taking up multiple spaces and people who read over your shoulder on…
Ignore Online Criticism…at your own risk
Only a few weeks after H&M came under fire for stealing an independent artist’s design and failing to give her credit, Claire’s Accessories is now getting the heat over allegations they ripped off necklace designs from…
You are what you tweet?
Ah, 2012. A new year, a new batch of resolutions to break. Despite eating black-eyed peas for dinner on New Year’s Day (it brings luck, or so legend holds), it’s been a relatively rocky start to…
Is there an app for that?
A long-time smartphone owner, I swore I would never purchase a mobile app. And for a few years, I stuck to that promise, resisting the siren call of Angry Birds and Cut the Rope and relying solely on…
Atwitter over Social Media Event Opportunities
Only a few years ago, mailed invitations, telephone messages and print ads were standard protocol when it came to meeting planning. These days, however, paper is positively passé. From location-based check-ins to live event tweeting and…
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.