Do you need to kick the “um” and “ah” habit?
An occasional um or ah is no big deal, but too much “filler speech” becomes a major distraction; it can send the message that you don’t know what you’re talking about or that you lack confidence.…
Is Your Personal Brand “the Bomb”?
I’m a what; a brand?! I’m not talking about your company’s brand, but your own personal brand or image. Thinking of yourself as a brand empowers you to think bigger – to create a larger-than-life you…
Volunteering with a Patriotic Purpose
I’m certainly no GI Jane, but through a volunteer organization called BENS – Business Executives for National Security – I’ve had a unique opportunity to learn about national security issues and contribute communications and marketing know-how…
Do you speak “body language”?
During face to face communication, what percent of your message do you think is shaped by “body language” – or non-verbal cues – versus your actual words? The answer, depending on which study you cite, is…
Public Relations, Prankvertising and Flying Penguins…
Who doesn’t love a good prank – especially with April Fool’s Day imminent…
Incorporating humor and even trickery into mainstream marketing and public relations is a longstanding practice that can be both smart and entertaining. However, a new wave called “prankvertising” (a real word) goes way beyond updated versions of Candid Camera stunts or extreme episodes from reality show take-offs inspired by Ashton Kutcher’s Punk’d from MTV.
Create A Priceless Reputation with Strategic Public Relations
As Warren Buffet quipped, “it can take 20 years to build a reputation and only five minutes to ruin it.” Of course, everyone wants a good reputation. But how do you get one – and more…
Showcase Your Media Coverage and Grow Your Influence
On Tuesday, I discussed how to utilize media coverage to instill a sense of pride among employees and other stakeholders, to demonstrate value to the C-suite and to extend your brand’s reach via social channels. In this post, I’ll look at four more tactics to leverage your positive coverage – consider this the “advanced class.”
Are You Milking Positive Media Coverage?
Congratulations! You’ve been featured in a great media story that raises your organization’s profile and you’re basking in the glow. But that’s not enough. If you’re not leveraging positive placements, you’re missing out on ROI from your public…
Words Are Strategies: In Politics, Business & Life
What’s the most effective strategy you can devise to achieve your goals – whether they are sales, votes or changes in behavior? And how do you translate that strategy into words that resonate with your audience? At…
Take Our PR Pop Quiz
In Atlanta, it’s already back-to-school season. The commercials for backpacks and other school supplies reminded me of my experience teaching and those dreaded “pop quizzes.” As a former teacher, I know that pop quizzes are a good way…
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.