Santa Claus, the Tooth Fairy, the Easter Bunny – all brand promises gone awry. But our parents had it right. These major disappointments were merely preparation for the big stage; preparation for our move into the…
This Sunday, Hollywood stars filled the Dolby Theater in Los Angeles to celebrate the 85th annual Academy Awards. The glamour, fashion and makeup sparkled across the city. But looking beyond the sparkle, you have to ask…
On Tuesday, I discussed how to utilize media coverage to instill a sense of pride among employees and other stakeholders, to demonstrate value to the C-suite and to extend your brand’s reach via social channels. In this post, I’ll look at four more tactics to leverage your positive coverage – consider this the “advanced class.”
Congratulations! You’ve been featured in a great media story that raises your organization’s profile and you’re basking in the glow. But that’s not enough. If you’re not leveraging positive placements, you’re missing out on ROI from your public…
“Fresh” is a great word. Everyone wants it. Bosses want fresh ideas, editors want a fresh set of eyes, diners want fresh food and hikers want fresh air. Where would Will Smith be today if he…
Brands that interact with their audience are more likely to sustain attention, build awareness and invoke a response from their target audiences. Although most of the Super Bowl commercials were lackluster this year, several of the…
For many small businesses, the painfully slow recovery of the national economy has been difficult to navigate. The Christian Science Monitor reported earlier this year the recession that ended more than three years ago has been…
As PR professionals, it is our job to help our clients earn coverage, but even the most talented communicator may find herself in need of a creative boost. Fortunately, this boost of inspiration can come from…
As PR professionals, one of our goals when creating a campaign is to get consumers outside a business’s regular audience talking positively about the brand. One way to do that is through social media, which allows…
Do you ever feel overwhelmed by social media? Not just the time and effort it takes to make sure your brand is represented on the leading social media channels, but the sheer – and ever-growing –…
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.