I recently rejoined the Cookerly team after a brief stint in the corporate world – and putting aside my joy about being back – one thing became quickly apparent: social media is hard to keep up with!
I’m not sure if there are any social media truths out there, but there’s one thing I know for sure. If you blink, you’ll miss something: an app, a feature, an upgrade, new tools or new sites.
In my brief hiatus from Cookerly, I took a step back from social media and … BAM! Things are different. Fortunately (for me and our clients), we’ve got one of the best social media teams around.
In thinking about how quickly things change – and how far we’ve come – I thought a media timeline was in order.
Past 2,000+ Years
550 BC: Postal service (This was a bit before my time …)
1800s: Telephone, radio, photography, fax
1980s: Compuserve, Prodigy
1997: AOL Instant Messenger (“OMG!”)
1999: Blogger, LiveJournal
Past 10 Years:
2003: MySpace, Second Life, LinkedIn, Photobucket, Skype
2004: Flickr, Facebook (Hahvahd only)
2006: Twitter, Facebook (everyone)
2010: Instagram, Google Buzz
You’re not alone if you’re having a hard time keeping up. Luckily, we have sites like Mashable and Social Media Examiner to keep us up to speed. Now, if you’re interested in the best way to measure the ROI of social media as it relates to your business goals, you’ll have to talk to Candace.