I recently rejoined the Cookerly team after a brief stint in the corporate world – and putting aside my joy about being back – one thing became quickly apparent: social media is hard to keep up with!
I’m not sure if there are any social media truths out there, but there’s one thing I know for sure. If you blink, you’ll miss something: an app, a feature, an upgrade, new tools or new sites.
In my brief hiatus from Cookerly, I took a step back from social media and … BAM! Things are different. Fortunately (for me and our clients), we’ve got one of the best social media teams around.
In thinking about how quickly things change – and how far we’ve come – I thought a media timeline was in order.
Past 2,000+ Years
550 BC: Postal service (This was a bit before my time …)
1600s: Newspaper
1700s: Telegraph
1800s: Telephone, radio, photography, fax
1920s: Television
1970s: Email
1980s: Compuserve, Prodigy
1991: AOL
1997: AOL Instant Messenger (“OMG!”)
1999: Blogger, LiveJournal
Past 10 Years:
2001: Wikipedia
2002: Friendster
2003: MySpace, Second Life, LinkedIn, Photobucket, Skype
2004: Flickr, Facebook (Hahvahd only)
2005: YouTube
2006: Twitter, Facebook (everyone)
2007: Tumblr
2010: Instagram, Google Buzz
2011: Google+
You’re not alone if you’re having a hard time keeping up. Luckily, we have sites like Mashable and Social Media Examiner to keep us up to speed. Now, if you’re interested in the best way to measure the ROI of social media as it relates to your business goals, you’ll have to talk to Candace.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.